Update README.md

Author: osoner

README.md

@@ -64,7 +64,7 @@ This repository includes server-side part of Countly, with following features:
 * Complete dashboard user interface
 * User, application and permission management
 * Read / write APIs
-* Plugin based system
+* Plugin based architecture
 * Analytics features for [mobile](https://count.ly/mobile-analytics), [web](https://count.ly/web-analytics) and [desktop](https://count.ly/desktop-analytics)
 * [Crash reporting](https://count.ly/plugins/crash-analytics) for iOS & Android and error reporting for Javascript
 * [Rich and interactive push notifications](https://count.ly/plugins/rich-push-notifications) for iOS & Android
@@ -79,7 +79,7 @@ This repository includes server-side part of Countly, with following features:
 ## Built with 
 
 * **MongoDB** One of the most popular NoSQL databases
-* **Node.js** An open-source, cross-platform JavaScript runtime environment for developing a diverse variety of tools and applications.
+* **Node.js** An open-source, cross-platform JavaScript runtime environment for developing a diverse variety of tools and applications
 * **Express.js** Popular Node.js web application framework 
 * **Linux** What we love using ;-)
 
@@ -91,13 +91,13 @@ Security is very important to us. If you discover any issue regarding security,
 
 ## What makes Countly unique?
 
-Countly is a privacy-focused and 360-degree analytics approach with several, unique values:
+Countly is a privacy-focused and 360-degree analytics platform with several, unique values:
 
 * Real-time mobile analytics, web analytics and push notifications.
 * Your data, your rules - since you can install Countly on your own server, or let us do a private cloud deployment for you.
 * Configurable and extensible via open source [plugins](https://count.ly/plugins).
-* Modern and easy to use web dashboard with a focus on user experience, helping to get complex insights easily.
-* Tracking more than 2500 web sites and 14000 mobile applications.
+* Modern and easy to use web based dashboard with a focus on user experience, which makes getting complex insights a breeze.
+* Tracking more than 2500 web sites and 16000 mobile applications.
 * Collecting more than 60 billion datapoints worlwide.
 
 ## Differences between Community Edition & Enterprise Edition
@@ -106,7 +106,7 @@ Countly is a privacy-focused and 360-degree analytics approach with several, uni
 * **Deployment:** Community Edition deployments are for environments where the information stored is not critical since it does not include professional assistance. You must have a qualified technician. Enterprise Edition is for corporate environments that require availability and reliability where intellectual capital is critical.
 * **Technology:** Community Edition has a number of limitations, including no corporate support for sharding, replica sets or installation.
 * **Guarantee:** Community Edition is on the bleeding edge regarding version upgrades and with no bugfix guarantee. Enterprise Edition has bugfix guarantee, immediate resolution, verified builds, on-site and automatic version upgrades.
-* **Features:** Enterprise Edition has more features compared to Countly, with a focus on end-to-end analytics and marketing platform. Additional features include but not limited to automated push notifications, drilling on the raw data, user profiles, in-app purchase analytics, retention & engagement, user flows, cohorts and custom dashboards.
+* **Features:** Enterprise Edition has more features compared to Community Edition, with a focus on end-to-end analytics and marketing. Additional features include but not limited to automated push notifications, advanced segmentation on raw data, user profiles, in-app purchase analytics, retention & engagement, user flows, cohorts and custom dashboards.
 
 ## Installing and upgrading Countly server