diff --git a/hibernate4/src/main/java/com/fasterxml/jackson/datatype/hibernate4/HibernateProxySerializer.java b/hibernate4/src/main/java/com/fasterxml/jackson/datatype/hibernate4/HibernateProxySerializer.java
index f570a8bf..9d2d59f5 100644
--- a/hibernate4/src/main/java/com/fasterxml/jackson/datatype/hibernate4/HibernateProxySerializer.java
+++ b/hibernate4/src/main/java/com/fasterxml/jackson/datatype/hibernate4/HibernateProxySerializer.java
@@ -18,6 +18,7 @@
 import com.fasterxml.jackson.databind.jsontype.TypeSerializer;
 import com.fasterxml.jackson.databind.ser.ContextualSerializer;
 import com.fasterxml.jackson.databind.ser.impl.PropertySerializerMap;
+import com.fasterxml.jackson.databind.util.NameTransformer;
 
 import org.hibernate.engine.spi.Mapping;
 import org.hibernate.engine.spi.SessionImplementor;
@@ -47,6 +48,7 @@ public class HibernateProxySerializer
     protected final boolean _serializeIdentifier;
     protected final boolean _nullMissingEntities;
     protected final Mapping _mapping;
+    protected final NameTransformer _unwrapper;
 
     /**
      * For efficient serializer lookup, let's use this; most
@@ -62,35 +64,56 @@ public class HibernateProxySerializer
 
     public HibernateProxySerializer(boolean forceLazyLoading)
     {
-        this(forceLazyLoading, false, false, null, null);
+        this(forceLazyLoading, false, false, null, null, null);
     }
 
     public HibernateProxySerializer(boolean forceLazyLoading, boolean serializeIdentifier) {
-        this(forceLazyLoading, serializeIdentifier, false, null, null);
+        this(forceLazyLoading, serializeIdentifier, false, null, null, null);
     }
 
     public HibernateProxySerializer(boolean forceLazyLoading, boolean serializeIdentifier, Mapping mapping) {
-        this(forceLazyLoading, serializeIdentifier, false, mapping, null);
+        this(forceLazyLoading, serializeIdentifier, false, mapping, null, null);
     }
 
     public HibernateProxySerializer(boolean forceLazyLoading, boolean serializeIdentifier, boolean nullMissingEntities, Mapping mapping) {
-        this(forceLazyLoading, serializeIdentifier, nullMissingEntities, mapping, null);
+        this(forceLazyLoading, serializeIdentifier, nullMissingEntities, mapping, null, null);
     }
 
     public HibernateProxySerializer(boolean forceLazyLoading, boolean serializeIdentifier, boolean nullMissingEntities, Mapping mapping,
             BeanProperty property) {
+        this(forceLazyLoading, serializeIdentifier, nullMissingEntities, mapping, property, null);
+    }
+
+
+    protected HibernateProxySerializer(boolean forceLazyLoading, boolean serializeIdentifier, boolean nullMissingEntities, Mapping mapping,
+                                       BeanProperty property, NameTransformer unwrapper) {
         _forceLazyLoading = forceLazyLoading;
         _serializeIdentifier = serializeIdentifier;
         _nullMissingEntities = nullMissingEntities;
         _mapping = mapping;
         _dynamicSerializers = PropertySerializerMap.emptyForProperties();
         _property = property;
+        _unwrapper = unwrapper;
     }
 
     @Override
     public JsonSerializer<?> createContextual(SerializerProvider prov, BeanProperty property) {
         return new HibernateProxySerializer(this._forceLazyLoading, _serializeIdentifier, _nullMissingEntities,
-                _mapping, property);
+                _mapping, property, _unwrapper);
+    }
+
+    @Override
+    public JsonSerializer<HibernateProxy> unwrappingSerializer(
+        final NameTransformer unwrapper)
+    {
+        return new HibernateProxySerializer(_forceLazyLoading, _serializeIdentifier, _nullMissingEntities,
+                _mapping, _property, unwrapper == null ? NameTransformer.NOP : unwrapper);
+    }
+
+    @Override
+    public boolean isUnwrappingSerializer()
+    {
+        return _unwrapper != null;
     }    
 
     /*
@@ -174,6 +197,10 @@ protected JsonSerializer<Object> findSerializer(SerializerProvider provider, Obj
         if (_dynamicSerializers != result.map) {
             _dynamicSerializers = result.map;
         }
+        if (_unwrapper != null)
+        {
+            return result.serializer.unwrappingSerializer(_unwrapper);
+        }
         return result.serializer;
     }
 
diff --git a/hibernate4/src/test/java/com/fasterxml/jackson/datatype/hibernate4/UnwrappedTest.java b/hibernate4/src/test/java/com/fasterxml/jackson/datatype/hibernate4/UnwrappedTest.java
new file mode 100644
index 00000000..da82f260
--- /dev/null
+++ b/hibernate4/src/test/java/com/fasterxml/jackson/datatype/hibernate4/UnwrappedTest.java
@@ -0,0 +1,64 @@
+package com.fasterxml.jackson.datatype.hibernate4;
+
+import com.fasterxml.jackson.annotation.JsonCreator;
+import com.fasterxml.jackson.annotation.JsonUnwrapped;
+import com.fasterxml.jackson.core.JsonProcessingException;
+import com.fasterxml.jackson.core.type.TypeReference;
+import com.fasterxml.jackson.databind.ObjectMapper;
+import com.fasterxml.jackson.datatype.hibernate4.data.Customer;
+import com.fasterxml.jackson.datatype.hibernate4.data.Product;
+import org.hibernate.Hibernate;
+
+import javax.persistence.EntityManager;
+import javax.persistence.EntityManagerFactory;
+import javax.persistence.Persistence;
+import java.util.Map;
+
+/**
+ * Unit test for [#97]
+ */
+public class UnwrappedTest extends BaseTest
+{
+    static class HasUnwrapped<T>
+    {
+        private final T content;
+
+        @JsonCreator
+        public HasUnwrapped(T content)
+        {
+            this.content = content;
+        }
+
+        @JsonUnwrapped
+        public T getContent()
+        {
+            return content;
+        }
+    }
+
+    public void testSimpleUnwrapped() throws JsonProcessingException
+    {
+        EntityManagerFactory emf = Persistence.createEntityManagerFactory("persistenceUnit");
+        try {
+            EntityManager em = emf.createEntityManager();
+
+            ObjectMapper mapper = mapperWithModule(true);
+
+            Customer customer = em.find(Customer.class, 500);
+            Product product = customer.getMissingProduct();
+            assertFalse(Hibernate.isInitialized(product));
+
+            String json = mapper.writeValueAsString(new HasUnwrapped<>(product));
+
+            assertTrue(Hibernate.isInitialized(product));
+            assertNotNull(json);
+            HasUnwrapped<Product> deserialized = mapper.readValue(json, new TypeReference<HasUnwrapped<Product>>(){});
+            assertTrue(deserialized != null);
+            assertTrue(deserialized.getContent() != null);
+            assertTrue(deserialized.getContent().getProductCode() != null);
+
+        } finally {
+            emf.close();
+        }
+    }
+}
diff --git a/hibernate5/src/main/java/com/fasterxml/jackson/datatype/hibernate5/HibernateProxySerializer.java b/hibernate5/src/main/java/com/fasterxml/jackson/datatype/hibernate5/HibernateProxySerializer.java
index 6245ad84..e2ea3e79 100644
--- a/hibernate5/src/main/java/com/fasterxml/jackson/datatype/hibernate5/HibernateProxySerializer.java
+++ b/hibernate5/src/main/java/com/fasterxml/jackson/datatype/hibernate5/HibernateProxySerializer.java
@@ -18,6 +18,7 @@
 import com.fasterxml.jackson.databind.jsontype.TypeSerializer;
 import com.fasterxml.jackson.databind.ser.ContextualSerializer;
 import com.fasterxml.jackson.databind.ser.impl.PropertySerializerMap;
+import com.fasterxml.jackson.databind.util.NameTransformer;
 
 import org.hibernate.engine.spi.Mapping;
 import org.hibernate.engine.spi.SessionFactoryImplementor;
@@ -48,6 +49,7 @@ public class HibernateProxySerializer
     protected final boolean _serializeIdentifier;
     protected final boolean _nullMissingEntities;
     protected final Mapping _mapping;
+    protected final NameTransformer _unwrapper;
 
     /**
      * For efficient serializer lookup, let's use this; most
@@ -63,36 +65,57 @@ public class HibernateProxySerializer
 
     public HibernateProxySerializer(boolean forceLazyLoading)
     {
-        this(forceLazyLoading, false, false, null, null);
+        this(forceLazyLoading, false, false, null, null, null);
     }
 
     public HibernateProxySerializer(boolean forceLazyLoading, boolean serializeIdentifier) {
-        this(forceLazyLoading, serializeIdentifier, false, null, null);
+        this(forceLazyLoading, serializeIdentifier, false, null, null, null);
     }
 
     public HibernateProxySerializer(boolean forceLazyLoading, boolean serializeIdentifier, Mapping mapping) {
-        this(forceLazyLoading, serializeIdentifier, false, mapping, null);
+        this(forceLazyLoading, serializeIdentifier, false, mapping, null, null);
     }
 
     public HibernateProxySerializer(boolean forceLazyLoading, boolean serializeIdentifier, boolean nullMissingEntities, Mapping mapping) {
-        this(forceLazyLoading, serializeIdentifier, nullMissingEntities, mapping, null);
+        this(forceLazyLoading, serializeIdentifier, nullMissingEntities, mapping, null, null);
     }
 
     public HibernateProxySerializer(boolean forceLazyLoading, boolean serializeIdentifier, boolean nullMissingEntities, Mapping mapping,
-            BeanProperty property) {
+                                    BeanProperty property) {
+        this(forceLazyLoading, serializeIdentifier, nullMissingEntities, mapping, property, null);
+    }
+
+
+    protected HibernateProxySerializer(boolean forceLazyLoading, boolean serializeIdentifier, boolean nullMissingEntities, Mapping mapping,
+                                       BeanProperty property, NameTransformer unwrapper) {
         _forceLazyLoading = forceLazyLoading;
         _serializeIdentifier = serializeIdentifier;
         _nullMissingEntities = nullMissingEntities;
         _mapping = mapping;
         _dynamicSerializers = PropertySerializerMap.emptyForProperties();
         _property = property;
+        _unwrapper = unwrapper;
     }
 
     @Override
     public JsonSerializer<?> createContextual(SerializerProvider prov, BeanProperty property) {
         return new HibernateProxySerializer(this._forceLazyLoading, _serializeIdentifier, _nullMissingEntities,
-                _mapping, property);
-    }    
+                _mapping, property, _unwrapper);
+    }
+
+    @Override
+    public JsonSerializer<HibernateProxy> unwrappingSerializer(
+        final NameTransformer unwrapper)
+    {
+        return new HibernateProxySerializer(_forceLazyLoading, _serializeIdentifier, _nullMissingEntities,
+                _mapping, _property, unwrapper == null ? NameTransformer.NOP : unwrapper);
+    }
+
+    @Override
+    public boolean isUnwrappingSerializer()
+    {
+        return _unwrapper != null;
+    }
 
     /*
     /**********************************************************************
@@ -175,6 +198,10 @@ protected JsonSerializer<Object> findSerializer(SerializerProvider provider, Obj
         if (_dynamicSerializers != result.map) {
             _dynamicSerializers = result.map;
         }
+        if (_unwrapper != null)
+        {
+            return result.serializer.unwrappingSerializer(_unwrapper);
+        }
         return result.serializer;
     }
 
diff --git a/hibernate5/src/test/java/com/fasterxml/jackson/datatype/hibernate5/UnwrappedTest.java b/hibernate5/src/test/java/com/fasterxml/jackson/datatype/hibernate5/UnwrappedTest.java
new file mode 100644
index 00000000..68153ab8
--- /dev/null
+++ b/hibernate5/src/test/java/com/fasterxml/jackson/datatype/hibernate5/UnwrappedTest.java
@@ -0,0 +1,64 @@
+package com.fasterxml.jackson.datatype.hibernate5;
+
+import com.fasterxml.jackson.annotation.JsonCreator;
+import com.fasterxml.jackson.annotation.JsonUnwrapped;
+import com.fasterxml.jackson.core.JsonProcessingException;
+import com.fasterxml.jackson.core.type.TypeReference;
+import com.fasterxml.jackson.databind.ObjectMapper;
+import com.fasterxml.jackson.datatype.hibernate5.data.Customer;
+import com.fasterxml.jackson.datatype.hibernate5.data.Product;
+import org.hibernate.Hibernate;
+
+import javax.persistence.EntityManager;
+import javax.persistence.EntityManagerFactory;
+import javax.persistence.Persistence;
+import java.util.Map;
+
+/**
+ * Unit test for [#97]
+ */
+public class UnwrappedTest extends BaseTest
+{
+    static class HasUnwrapped<T>
+    {
+        private final T content;
+
+        @JsonCreator
+        public HasUnwrapped(T content)
+        {
+            this.content = content;
+        }
+
+        @JsonUnwrapped
+        public T getContent()
+        {
+            return content;
+        }
+    }
+
+    public void testSimpleUnwrapped() throws JsonProcessingException
+    {
+        EntityManagerFactory emf = Persistence.createEntityManagerFactory("persistenceUnit");
+        try {
+            EntityManager em = emf.createEntityManager();
+
+            ObjectMapper mapper = mapperWithModule(true);
+
+            Customer customer = em.find(Customer.class, 500);
+            Product product = customer.getMissingProduct();
+            assertFalse(Hibernate.isInitialized(product));
+
+            String json = mapper.writeValueAsString(new HasUnwrapped<>(product));
+
+            assertTrue(Hibernate.isInitialized(product));
+            assertNotNull(json);
+            HasUnwrapped<Product> deserialized = mapper.readValue(json, new TypeReference<HasUnwrapped<Product>>(){});
+            assertTrue(deserialized != null);
+            assertTrue(deserialized.getContent() != null);
+            assertTrue(deserialized.getContent().getProductCode() != null);
+
+        } finally {
+            emf.close();
+        }
+    }
+}