fix: Make install run within Makefile string interpolation issue (open-telemetry#2520)

* fix: Make install run within Makefile to work
this fix fixes errors such as "github.com/open-telemetry/opentelemetry-operator/internal/version.version=0.91.0-20-gd013d45": invalid char '='

Signed-off-by: Todd  Yan <[email protected]>

* fix makefile for run

---------

Signed-off-by: Todd  Yan <[email protected]>

Author: Toaddyan

Makefile

@@ -1,7 +1,7 @@
 # Current Operator version
 VERSION ?= $(shell git describe --tags | sed 's/^v//')
 VERSION_DATE ?= $(shell date -u +'%Y-%m-%dT%H:%M:%SZ')
-VERSION_PKG ?= "github.com/open-telemetry/opentelemetry-operator/internal/version"
+VERSION_PKG ?= github.com/open-telemetry/opentelemetry-operator/internal/version
 OTELCOL_VERSION ?= "$(shell grep -v '\#' versions.txt | grep opentelemetry-collector | awk -F= '{print $$2}')"
 OPERATOR_VERSION ?= "$(shell grep -v '\#' versions.txt | grep operator= | awk -F= '{print $$2}')"
 TARGETALLOCATOR_VERSION ?= $(shell grep -v '\#' versions.txt | grep targetallocator | awk -F= '{print $$2}')
@@ -119,7 +119,7 @@ operator-opamp-bridge:
 # Run against the configured Kubernetes cluster in ~/.kube/config
 .PHONY: run
 run: generate fmt vet manifests
-	ENABLE_WEBHOOKS=$(ENABLE_WEBHOOKS) go run -ldflags ${OPERATOR_LDFLAGS} ./main.go --zap-devel
+	ENABLE_WEBHOOKS=$(ENABLE_WEBHOOKS) go run -ldflags "${OPERATOR_LDFLAGS}" ./main.go --zap-devel
 
 # Install CRDs into a cluster
 .PHONY: install