|
| 1 | +--- |
| 2 | +name: build-creative-agent |
| 3 | +description: Use when building an AdCP creative agent — an ad server, creative management platform, or any system that accepts, stores, transforms, and serves ad creatives. |
| 4 | +--- |
| 5 | + |
| 6 | +# Build a Creative Agent (Python) |
| 7 | + |
| 8 | +## Overview |
| 9 | + |
| 10 | +A creative agent manages the creative lifecycle: accepts assets from buyers, stores them in a library, builds serving tags, and renders previews. Unlike a generative seller (which also sells inventory), a creative agent is a standalone creative platform. |
| 11 | + |
| 12 | +## When to Use |
| 13 | + |
| 14 | +- User wants to build an ad server, creative management platform, or creative rendering service |
| 15 | +- User mentions `build_creative`, `preview_creative`, `sync_creatives`, or `list_creatives` |
| 16 | +- User references creative formats, VAST tags, serving tags, or creative libraries |
| 17 | + |
| 18 | +**Not this skill:** |
| 19 | +- Selling inventory + generating creatives → `skills/build-generative-seller-agent/` |
| 20 | +- Selling inventory (no creative management) → `skills/build-seller-agent/` |
| 21 | +- Serving audience segments → `skills/build-signals-agent/` |
| 22 | + |
| 23 | +## Before Writing Code |
| 24 | + |
| 25 | +Determine these things. Ask the user — don't guess. |
| 26 | + |
| 27 | +### 1. What kind of creative platform? |
| 28 | + |
| 29 | +- **Ad server** (Innovid, Flashtalking) — stateful library, builds serving tags (VAST, display tags) |
| 30 | +- **Creative management platform** (Celtra) — format transformation, template rendering |
| 31 | +- **Publisher creative service** — accepts buyer assets, validates against publisher specs |
| 32 | + |
| 33 | +### 2. What formats? |
| 34 | + |
| 35 | +Get specific formats. Each format needs: dimensions, accepted asset types, mime types. |
| 36 | +- **Display**: `display_300x250`, `display_728x90` |
| 37 | +- **Video**: `video_30s`, `vast_30s` |
| 38 | +- **Native**: `native_content` (image + headline + description) |
| 39 | + |
| 40 | +### 3. What operations? |
| 41 | + |
| 42 | +- **Sync** — accept and store creatives (always needed) |
| 43 | +- **List** — query the library with filtering (needed for storyboard) |
| 44 | +- **Preview** — render a visual preview (needed for storyboard) |
| 45 | +- **Build** — produce serving tags from stored creatives (needed for storyboard) |
| 46 | + |
| 47 | +## Architecture |
| 48 | + |
| 49 | +One file. Subclass `ADCPHandler`, override the tools you support, call `serve()`. Use an in-memory dict to store synced creatives. |
| 50 | + |
| 51 | +```python |
| 52 | +from adcp.server import ADCPHandler, serve |
| 53 | +from adcp.server.responses import ( |
| 54 | + capabilities_response, creative_formats_response, sync_creatives_response, |
| 55 | + list_creatives_response, preview_creative_response, build_creative_response, |
| 56 | +) |
| 57 | + |
| 58 | +creatives: dict[str, dict] = {} # in-memory creative library |
| 59 | + |
| 60 | +class MyCreativeAgent(ADCPHandler): |
| 61 | + async def get_adcp_capabilities(self, params, context=None): |
| 62 | + return capabilities_response(["creative"]) |
| 63 | + # ... implement tools |
| 64 | + |
| 65 | +serve(MyCreativeAgent(), name="my-creative-agent") |
| 66 | +``` |
| 67 | + |
| 68 | +## Tools and Required Response Shapes |
| 69 | + |
| 70 | +Every tool uses a response builder from `adcp.server.responses`. |
| 71 | + |
| 72 | +**`get_adcp_capabilities`** |
| 73 | +```python |
| 74 | +from adcp.server.responses import capabilities_response |
| 75 | + |
| 76 | +async def get_adcp_capabilities(self, params, context=None): |
| 77 | + return capabilities_response(["creative"]) |
| 78 | +``` |
| 79 | + |
| 80 | +**`list_creative_formats`** |
| 81 | +```python |
| 82 | +from adcp.server.responses import creative_formats_response |
| 83 | + |
| 84 | +AGENT_URL = "http://localhost:3001/mcp" |
| 85 | + |
| 86 | +async def list_creative_formats(self, params, context=None): |
| 87 | + return creative_formats_response([ |
| 88 | + { |
| 89 | + "format_id": {"agent_url": AGENT_URL, "id": "display_300x250"}, |
| 90 | + "name": "Display 300x250", |
| 91 | + "description": "Standard IAB medium rectangle", |
| 92 | + "renders": [{"width": 300, "height": 250}], |
| 93 | + "assets": [{ |
| 94 | + "item_type": "individual", |
| 95 | + "asset_id": "image", |
| 96 | + "asset_type": "image", |
| 97 | + "required": True, |
| 98 | + "accepted_media_types": ["image/png", "image/jpeg"], |
| 99 | + }], |
| 100 | + }, |
| 101 | + { |
| 102 | + "format_id": {"agent_url": AGENT_URL, "id": "video_30s"}, |
| 103 | + "name": "Video 30s Pre-Roll", |
| 104 | + "renders": [{"width": 1920, "height": 1080}], |
| 105 | + "assets": [{ |
| 106 | + "item_type": "individual", |
| 107 | + "asset_id": "video", |
| 108 | + "asset_type": "video", |
| 109 | + "required": True, |
| 110 | + "accepted_media_types": ["video/mp4"], |
| 111 | + }], |
| 112 | + }, |
| 113 | + ]) |
| 114 | +``` |
| 115 | + |
| 116 | +**`sync_creatives`** — store creatives in the library. Status must be a valid `CreativeStatus`: `processing`, `pending_review`, `approved`, `rejected`, `archived`. |
| 117 | +```python |
| 118 | +from adcp.server.responses import sync_creatives_response |
| 119 | + |
| 120 | +async def sync_creatives(self, params, context=None): |
| 121 | + results = [] |
| 122 | + for c in params.get("creatives", []): |
| 123 | + creative_id = c.get("creative_id", f"c-{uuid.uuid4().hex[:8]}") |
| 124 | + creatives[creative_id] = {**c, "creative_id": creative_id, "status": "approved"} |
| 125 | + results.append({ |
| 126 | + "creative_id": creative_id, |
| 127 | + "action": "created", |
| 128 | + "status": "approved", |
| 129 | + }) |
| 130 | + return sync_creatives_response(results) |
| 131 | +``` |
| 132 | + |
| 133 | +**`list_creatives`** — query the library. Must include `pagination` and `query_summary` fields. Status must be a valid `CreativeStatus`. |
| 134 | +```python |
| 135 | +from adcp.server.responses import list_creatives_response |
| 136 | + |
| 137 | +async def list_creatives(self, params, context=None): |
| 138 | + results = list(creatives.values()) |
| 139 | + |
| 140 | + # Filter by format_ids if provided |
| 141 | + filters = params.get("filters") or {} |
| 142 | + if format_ids := filters.get("format_ids"): |
| 143 | + format_id_set = {f.get("id", "") if isinstance(f, dict) else str(f) for f in format_ids} |
| 144 | + results = [c for c in results if c.get("format_id", {}).get("id") in format_id_set] |
| 145 | + |
| 146 | + serialized = [ |
| 147 | + { |
| 148 | + "creative_id": c["creative_id"], |
| 149 | + "name": c.get("name", ""), |
| 150 | + "format_id": c.get("format_id"), |
| 151 | + "status": c.get("status", "approved"), |
| 152 | + "created_date": "2026-01-01T00:00:00Z", |
| 153 | + "updated_date": "2026-01-01T00:00:00Z", |
| 154 | + } |
| 155 | + for c in results |
| 156 | + ] |
| 157 | + return list_creatives_response(serialized) |
| 158 | +``` |
| 159 | + |
| 160 | +**`preview_creative`** — render a preview of a stored creative |
| 161 | +```python |
| 162 | +from adcp.server.responses import preview_creative_response |
| 163 | + |
| 164 | +async def preview_creative(self, params, context=None): |
| 165 | + creative_id = params.get("creative_id") |
| 166 | + creative = creatives.get(creative_id) if creative_id else None |
| 167 | + format_id = params.get("format_id") or (creative or {}).get("format_id", {}) |
| 168 | + |
| 169 | + return preview_creative_response([{ |
| 170 | + "preview_id": f"prev-{uuid.uuid4().hex[:8]}", |
| 171 | + "input": { |
| 172 | + "format_id": format_id, |
| 173 | + "name": (creative or {}).get("name", "Preview"), |
| 174 | + "assets": (creative or {}).get("assets", {}), |
| 175 | + }, |
| 176 | + "renders": [{ |
| 177 | + "render_id": f"render-{uuid.uuid4().hex[:8]}", |
| 178 | + "output_format": "url", |
| 179 | + "preview_url": f"https://example.com/preview/{creative_id or 'unknown'}.png", |
| 180 | + "role": "primary", |
| 181 | + "dimensions": {"width": 300, "height": 250}, |
| 182 | + }], |
| 183 | + }]) |
| 184 | +``` |
| 185 | + |
| 186 | +**`build_creative`** — produce serving tags. The storyboard sends `target_format_id` (not `output_format`). Look up the creative by ID, by format match, or fall back to the first available. |
| 187 | +```python |
| 188 | +from adcp.server.responses import build_creative_response |
| 189 | + |
| 190 | +async def build_creative(self, params, context=None): |
| 191 | + creative_id = params.get("creative_id") |
| 192 | + creative = creatives.get(creative_id) if creative_id else None |
| 193 | + |
| 194 | + # Resolve target format |
| 195 | + target_format = params.get("target_format_id") or params.get("output_format") or params.get("format_id") |
| 196 | + |
| 197 | + # Find creative by format if not found by ID |
| 198 | + if not creative and target_format: |
| 199 | + target_id = target_format.get("id", "") if isinstance(target_format, dict) else str(target_format) |
| 200 | + for c in creatives.values(): |
| 201 | + if c.get("format_id", {}).get("id") == target_id: |
| 202 | + creative = c |
| 203 | + break |
| 204 | + |
| 205 | + # Fall back to first available |
| 206 | + if not creative and creatives: |
| 207 | + creative = next(iter(creatives.values())) |
| 208 | + |
| 209 | + format_id = target_format or (creative or {}).get("format_id", {}) |
| 210 | + |
| 211 | + # Build assets dict from stored creative |
| 212 | + stored_assets = (creative or {}).get("assets", []) |
| 213 | + built_assets = {} |
| 214 | + if isinstance(stored_assets, list): |
| 215 | + for asset in stored_assets: |
| 216 | + built_assets[asset.get("asset_id", "unknown")] = asset |
| 217 | + elif isinstance(stored_assets, dict): |
| 218 | + built_assets = stored_assets |
| 219 | + |
| 220 | + return build_creative_response({ |
| 221 | + "format_id": format_id, |
| 222 | + "name": (creative or {}).get("name", "Built Creative"), |
| 223 | + "assets": built_assets, |
| 224 | + }) |
| 225 | +``` |
| 226 | + |
| 227 | +## SDK Quick Reference |
| 228 | + |
| 229 | +| Function | Usage | |
| 230 | +|----------|-------| |
| 231 | +| `serve(handler)` | Start server on `:3001/mcp` | |
| 232 | +| `capabilities_response(protocols)` | `get_adcp_capabilities` response | |
| 233 | +| `creative_formats_response(formats)` | `list_creative_formats` response | |
| 234 | +| `sync_creatives_response(creatives)` | `sync_creatives` response | |
| 235 | +| `list_creatives_response(creatives)` | `list_creatives` response (adds pagination, query_summary) | |
| 236 | +| `preview_creative_response(previews)` | `preview_creative` response (adds response_type, expires_at) | |
| 237 | +| `build_creative_response(manifest)` | `build_creative` response | |
| 238 | + |
| 239 | +Import handlers from `adcp.server`. Import response builders from `adcp.server.responses`. |
| 240 | + |
| 241 | +## Validation |
| 242 | + |
| 243 | +```bash |
| 244 | +python agent.py & |
| 245 | +npx @adcp/client storyboard run http://localhost:3001/mcp creative_lifecycle --json |
| 246 | +``` |
| 247 | + |
| 248 | +**Keep iterating until all steps pass.** |
| 249 | + |
| 250 | +## Common Mistakes |
| 251 | + |
| 252 | +| Mistake | Fix | |
| 253 | +|---------|-----| |
| 254 | +| Skip `get_adcp_capabilities` | Must be implemented | |
| 255 | +| Return raw dicts without builders | Use response builders for every tool | |
| 256 | +| Wrong creative status | Must be `approved`, not `accepted`. Valid: `processing`, `pending_review`, `approved`, `rejected`, `archived` | |
| 257 | +| `list_creatives` ignores format filter | Check `filters.format_ids` and filter results | |
| 258 | +| `list_creatives` missing pagination/query_summary | Use `list_creatives_response()` which adds them automatically | |
| 259 | +| `build_creative` can't find creative | Check `target_format_id` param (not `output_format`), fall back to first available | |
| 260 | +| No in-memory store for synced creatives | `list_creatives`, `preview_creative`, `build_creative` need previously synced creatives | |
| 261 | + |
| 262 | +## Reference |
| 263 | + |
| 264 | +This skill contains everything needed to build a 6/6 passing creative agent. The code blocks above are taken from a validated implementation. |
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