How to get data to replicate all the graphs from summary output.html?

[virithavanama-union]

The documentation of Generate model results output and Plot the media visualizations doesn't cover all the charts in the summary output.html.
Need code to replicate all charts

[dattatreyam23]

Hi @virithavanama-union,

Thank you for reaching out to the Google Meridian support team.

As I could check, the summary output.html contains four different categories of visualizations, pertaining to Model Fit, Channel Contribution, ROI, and Response curves.

• In order to generate the expected versus actual plots, to assess the model fit, see here.

• To generate the channel contribution plots, you may skim through the following - Contribution waterfall chart, Contribution pie chart, and Spend versus contribution.

• For the ROI curves, the following might help you out - ROI by channel, ROI versus effectiveness, and ROI versus marginal ROI.

• The response curves could be found here.

Apart from this, if you want to have a wider outlook into the respective codes, please check the MediaEffects and MediaSummary classes in the Analyzer module.

Feel free to reach out if you have any questions or suggestions regarding this, or if you want sample code for any specific plot.

Thank you,

Google Meridian Support Team