diff --git a/gen/encoder.go b/gen/encoder.go
index ed6d6ad..ca791bc 100644
--- a/gen/encoder.go
+++ b/gen/encoder.go
@@ -49,6 +49,16 @@ var primitiveStringEncoders = map[reflect.Kind]string{
 	reflect.Float64: "out.Float64Str(float64(%v))",
 }
 
+var primitiveNoExpEncoders = map[reflect.Kind]string{
+	reflect.Float32: "out.Float32NoExp(float32(%v))",
+	reflect.Float64: "out.Float64NoExp(float64(%v))",
+}
+
+var primitiveStringNoExpEncoders = map[reflect.Kind]string{
+	reflect.Float32: "out.Float32StrNoExp(float32(%v))",
+	reflect.Float64: "out.Float64StrNoExp(float64(%v))",
+}
+
 // fieldTags contains parsed version of json struct field tags.
 type fieldTags struct {
 	name string
@@ -60,6 +70,7 @@ type fieldTags struct {
 	required    bool
 	intern      bool
 	noCopy      bool
+	noExponent  bool
 }
 
 // parseFieldTags parses the json field tag into a structure.
@@ -84,6 +95,8 @@ func parseFieldTags(f reflect.StructField) fieldTags {
 			ret.intern = true
 		case s == "nocopy":
 			ret.noCopy = true
+		case s == "noexponent":
+			ret.noExponent = true
 		}
 	}
 
@@ -129,9 +142,22 @@ func (g *Generator) genTypeEncoderNoCheck(t reflect.Type, in string, tags fieldT
 	ws := strings.Repeat("  ", indent)
 
 	// Check whether type is primitive, needs to be done after interface check.
-	if enc := primitiveStringEncoders[t.Kind()]; enc != "" && tags.asString {
-		fmt.Fprintf(g.out, ws+enc+"\n", in)
-		return nil
+	// Check tag combinations in priority order
+	if tags.asString && tags.noExponent {
+		if enc := primitiveStringNoExpEncoders[t.Kind()]; enc != "" {
+			fmt.Fprintf(g.out, ws+enc+"\n", in)
+			return nil
+		}
+	} else if tags.asString {
+		if enc := primitiveStringEncoders[t.Kind()]; enc != "" {
+			fmt.Fprintf(g.out, ws+enc+"\n", in)
+			return nil
+		}
+	} else if tags.noExponent {
+		if enc := primitiveNoExpEncoders[t.Kind()]; enc != "" {
+			fmt.Fprintf(g.out, ws+enc+"\n", in)
+			return nil
+		}
 	}
 
 	if enc := primitiveEncoders[t.Kind()]; enc != "" {
diff --git a/jwriter/writer.go b/jwriter/writer.go
index 432bade..4de9afe 100644
--- a/jwriter/writer.go
+++ b/jwriter/writer.go
@@ -275,6 +275,46 @@ func (w *Writer) Float64Str(n float64) {
 	w.Buffer.Buf = append(w.Buffer.Buf, '"')
 }
 
+func (w *Writer) Float32NoExp(n float32) {
+	if w.checkIsUnsupportedFloat(float64(n)) {
+		return
+	}
+
+	w.Buffer.EnsureSpace(20)
+	w.Buffer.Buf = strconv.AppendFloat(w.Buffer.Buf, float64(n), 'f', -1, 32)
+}
+
+func (w *Writer) Float32StrNoExp(n float32) {
+	if w.checkIsUnsupportedFloat(float64(n)) {
+		return
+	}
+
+	w.Buffer.EnsureSpace(22)
+	w.Buffer.Buf = append(w.Buffer.Buf, '"')
+	w.Buffer.Buf = strconv.AppendFloat(w.Buffer.Buf, float64(n), 'f', -1, 32)
+	w.Buffer.Buf = append(w.Buffer.Buf, '"')
+}
+
+func (w *Writer) Float64NoExp(n float64) {
+	if w.checkIsUnsupportedFloat(n) {
+		return
+	}
+
+	w.Buffer.EnsureSpace(20)
+	w.Buffer.Buf = strconv.AppendFloat(w.Buffer.Buf, n, 'f', -1, 64)
+}
+
+func (w *Writer) Float64StrNoExp(n float64) {
+	if w.checkIsUnsupportedFloat(n) {
+		return
+	}
+
+	w.Buffer.EnsureSpace(22)
+	w.Buffer.Buf = append(w.Buffer.Buf, '"')
+	w.Buffer.Buf = strconv.AppendFloat(w.Buffer.Buf, n, 'f', -1, 64)
+	w.Buffer.Buf = append(w.Buffer.Buf, '"')
+}
+
 func (w *Writer) Bool(v bool) {
 	w.Buffer.EnsureSpace(5)
 	if v {
diff --git a/tests/basic_test.go b/tests/basic_test.go
index 5bf93f1..81b04f6 100644
--- a/tests/basic_test.go
+++ b/tests/basic_test.go
@@ -59,6 +59,7 @@ var testCases = []struct {
 	{&myTypeDeclaredValue, myTypeDeclaredString},
 	{&myTypeNotSkippedValue, myTypeNotSkippedString},
 	{&intern, internString},
+	{&noExpStruct, noExpString},
 }
 
 func TestMarshal(t *testing.T) {
diff --git a/tests/noexponent.go b/tests/noexponent.go
new file mode 100644
index 0000000..0d75b33
--- /dev/null
+++ b/tests/noexponent.go
@@ -0,0 +1,20 @@
+package tests
+
+//easyjson:json
+type NoExponentStruct struct {
+	Scientific  float64 `json:"sci"`
+	NoExp       float64 `json:"price,noexponent"`
+	Mixed       float64 `json:"rate,omitempty,noexponent"`
+	QuotedNoExp float64 `json:"str,string,noexponent"`
+	Float32Test float32 `json:"f32,noexponent"`
+}
+
+var noExpStruct = NoExponentStruct{
+	Scientific:  100000000,
+	NoExp:       100000000,
+	Mixed:       0.000001,
+	QuotedNoExp: 1234.5678,
+	Float32Test: 999.999,
+}
+
+var noExpString = `{"sci":1e+08,"price":100000000,"rate":0.000001,"str":"1234.5678","f32":999.999}`
diff --git a/tests/noexponent_test.go b/tests/noexponent_test.go
new file mode 100644
index 0000000..a96cc52
--- /dev/null
+++ b/tests/noexponent_test.go
@@ -0,0 +1,43 @@
+package tests
+
+import (
+	"testing"
+)
+
+func TestNoExponentMarshal(t *testing.T) {
+	data, err := noExpStruct.MarshalJSON()
+	if err != nil {
+		t.Errorf("MarshalJSON() error: %v", err)
+		return
+	}
+
+	got := string(data)
+	if got != noExpString {
+		t.Errorf("MarshalJSON() = %v, want %v", got, noExpString)
+	}
+}
+
+func TestNoExponentUnmarshal(t *testing.T) {
+	var got NoExponentStruct
+	err := got.UnmarshalJSON([]byte(noExpString))
+	if err != nil {
+		t.Errorf("UnmarshalJSON() error: %v", err)
+		return
+	}
+
+	if got.Scientific != noExpStruct.Scientific {
+		t.Errorf("Scientific = %v, want %v", got.Scientific, noExpStruct.Scientific)
+	}
+	if got.NoExp != noExpStruct.NoExp {
+		t.Errorf("NoExp = %v, want %v", got.NoExp, noExpStruct.NoExp)
+	}
+	if got.Mixed != noExpStruct.Mixed {
+		t.Errorf("Mixed = %v, want %v", got.Mixed, noExpStruct.Mixed)
+	}
+	if got.QuotedNoExp != noExpStruct.QuotedNoExp {
+		t.Errorf("QuotedNoExp = %v, want %v", got.QuotedNoExp, noExpStruct.QuotedNoExp)
+	}
+	if got.Float32Test != noExpStruct.Float32Test {
+		t.Errorf("Float32Test = %v, want %v", got.Float32Test, noExpStruct.Float32Test)
+	}
+}