Added a 'why' to the read me

Author: Matt R. Wilson

.gitignore

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 nbproject/
+.idea/
 
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 ## Eclipse

README.md

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 tmpljs
 =======
 
-A DOM element based templating engine with a logic-less Zen Coding-like markup, object caching, partials and variables
+A DOM element based templating engine, as a jQuery plugin, with a logic-less Zen Coding-like markup, object caching, partials and variables.
+
+I wrote this because it seemed silly to create a string of markup, make the DOM parse it, then query it to do any manipulation; when it's faster to create elements in js, save a reference if desired, then pass objects to the DOM.
 
 * The plugin requires only one parameter, an array of strings, where each string is to become a single DOM element.
 * Optionally a second object parameter can be supplied for partials and variables.