Add and improve text.

Author: greggirwin

content/en/_index.md

@@ -5,20 +5,27 @@ blocks:
   - template: "hero"
     heading: "Red: The World's First Full-Stack Programming Language"
     content: |-
-        When we say "Full-Stack", we mean one common language base to code
-        anything, from metal to meta. With both a REPL and a self-contained
-        toolchain, it's easy to get started. One EXE. Drop and go.<br><br>
+      When we say "Full-Stack" we mean one common language base to code
+      everything, from metal to meta. Platform-native GUIs, DSLs, code
+      generators, device drivers, an OS...anything you can imagine.<br><br>
+            
+      With both a REPL and a self-contained toolchain, it's easy to get
+      started. One file. Drop and go. It's also homoiconic, meaning Red
+      is its own data format.<br><br>
         
-        Platform-native GUIs, DSLs, code generators, device drivers, an 
-        OS...anything you can imagine, using a single language.<br><br>
-        
-        Red's Mission: Fight software complexity.
+      Red's Mission: Fight software complexity.
         
     button_text: "Download"
     button_url: "/download/"
     image_position: "right"
   - template: "centered"
     heading: "How Red Stacks Up"
+    content: |-
+      Red's real superpower is the ability to bend and redefine the system
+      to meet any need, improving readability and providing top-flight
+      performance at the same time. This allows Red to extend its reach in
+      both directions, down to the hardware and up through metaprogramming.
+      
     image: "/images/cityscape_red.jpg"
     image_position: "center"
   - template: "media-feature"
@@ -39,7 +46,7 @@ blocks:
   - template: "media-feature"
     heading: "RED Tokens on the Blockchain"
     content: |-
-      Coming in 2020, Red/C3 will be your new best friend on the blockchain,
+      Coming in 2020, Red/C3 will be your new best friend on the blockchain
       for smart contracts and decentralized apps. It is being designed to 
       provide cross-chain smart contracts, just as Red is cross-platform for
       native apps. We hope to build a new economic model to better support
@@ -56,7 +63,7 @@ blocks:
     content: |-
       Funding Open Source work is hard, but Red has a non-profit foundation
       behind it to help. Contributors are compensated for their efforts today,
-      and we'll do more in the future. Bounties, not just for bugs, but
+      and we'll do more in the future. There will be bounties for bugs, 
       documentation, testing, and even community support. Much of this will be
       facilitated through tokenomics on the blockchain. It's a brave new world.
       

content/en/about/_index.md

@@ -18,7 +18,7 @@ blocks:
     image_position: "left"
     image_shadow: true
   - template: "media-feature"
-    heading: "Lean, Nimble, Flexible"
+    heading: "Lean. Nimble. Flexible."
     content: |-
       The entire toolchain, including a full cross compiler and reactive GUI
       system, is in a single EXE just over 1MB in size. Drop it in a folder
@@ -128,9 +128,9 @@ blocks:
     content: |-
       Sure, it's easy to use, a no-brainer to install, and has superpowers, but
       it's not for everyone. It's for rebels or, as we call ourselves, Reducers.
-      Those who think there has to be a better way to create software. The few
+      Those who think there must be a better way to create software; the few
       who see that we're encumbered by a legacy of limitations from a time gone
-      by, yet we've forgotten important lessons of the past. You, who are not
+      by, yet we've forgotten important lessons of the past; you, who are not
       doomed to repeat it.
     image: "/images/isnt-for-everyone.jpg"
     image_position: "left"