Study Submission: Luxury retailer Farfetch sees higher conversion rates for better Core Web Vitals #79
Description
Key Takeaway
How the e-commerce fashion retailer correlated Core Web Vitals and performance metrics with business metrics, saw an increase in KPIs and built a "Performance Business Case Calculator" to drive product decisions and a performance culture.
Story Source
https://web.dev/case-studies/farfetch
Year published
2022
Tags
- core web vitals
- LCP
- conversion rate
- bounce rate
- "2022"