Key Takeaway
Bringing down TBT by 30 times and migrating to Next.js helped The Ecomonic Times reduce INP nearly four times, leading to a 50% decrease in bounce rate and 43% uplift in pageviews.
Story Source
https://web.dev/case-studies/economic-times-inp
Year published
2022
Tags
- INP
- core web vitals
- bounce rate
- page views
- "2023"