Study Submission: How Back/forward Cache Helped Yahoo! JAPAN News Increase Revenue by 9% on Mobile #83
Description
Key Takeaway
Yahoo! JAPAN News, one of the most popular news platforms in Japan, drove a concerted effort to improve their bfcache hit rate and saw significant user experience and business improvements as a result. Specifically, the results of the A/B test they conducted showed that pages that use bfcache had a 9% increase in ads revenue.
Story Source
https://web.dev/case-studies/yahoo-japan-news-bfcache
Year published
2023
Tags
- core web vitals
- page views
- revenue
- "2023"