Update README.md

Author: dannysteenman

README.md

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-> **AWS Done Right: Ship Faster, More Securely, at Lower Cost!** Our [AWS CDK Landing Zone Service](https://towardsthecloud.com) helps B2B startups & enterprises achieve SOC 2 compliance 90% faster, reclaim 30% of developer capacity for product innovation while eliminating six-figure Cloud Engineering costs.
+> **[Towards the Cloud](https://towardsthecloud.com/about) eliminates AWS complexity so you ship faster with confidence, cut costs by 30%, and become compliant.**
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-> Discover how we deliver 10x AWS infrastructure value while cutting costs.
+> Sounds too good to be true? We'll assess your AWS account for free and report exactly where you stand. You'll receive a report with security findings and cost optimization opportunities. After that you can decide whether to fix these findings yourself or let us handle it. No strings attached.
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-> <a href="https://towardsthecloud.com/contact"><img alt="Book your free intro call" src="https://img.shields.io/badge/book%20your%20free%20intro%20call-success.svg?style=for-the-badge"/></a>
+> <a href="https://cal.com/towardsthecloud/aws-account-review"><img alt="Book a Free AWS Account Review" src="https://img.shields.io/badge/Book%20A%20Free%20AWS%20Account%20Review-success.svg?style=for-the-badge"/></a>
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-> <details><summary>☁️ <strong>Learn more how we help businesses succeed on AWS Cloud...</strong></summary>
+> <details>
+> <summary>☁️ <strong>Discover how we cut AWS costs by 30% and accelerate SOC 2 compliance...</strong></summary>
+> <br/>
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-><br/>
+> ### AWS complexity builds faster than you realize
 >
-> AWS promises simplicity but delivers complexity. Businesses struggle with security risks and compliance requirements that divert developers from core product work.
+> What starts as simple deployment quickly spirals into inefficient architectures costing 40-60% more than needed, security blind spots risking customer data, and team burnout from operations instead of product development.
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-> Without AWS expertise, you face vulnerabilities, technical debt, and market delays while competitors race ahead.
+> **Traditional consultancies prioritize billable hours over outcomes, then disappear after setup. We do the opposite...**
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-> Traditional consultancies worsen this by prioritizing billable hours over outcomes.
+> ---
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-> We take the opposite approach, focusing exclusively on business outcomes by eliminating AWS complexity, accelerating your developers, and securing your infrastructure through:
+> ### We provide a complete package, so you deploy faster with confidence on AWS Cloud
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-> ### Deploying a [Secure Landing Zone](https://towardsthecloud.com/services/aws-landing-zone)
-> - Multi-account architecture with strict security boundaries
->   - **100% score** on [CIS AWS Foundation Benchmark](https://docs.aws.amazon.com/securityhub/latest/userguide/cis-aws-foundations-benchmark.html)
->   - **96% rating** on [AWS foundational security best practices](https://docs.aws.amazon.com/securityhub/latest/userguide/fsbp-standard.html)
-> - Manage user access securely on AWS via Single Sign-On (SSO)
-> - Full AWS CDK implementation (Infrastructure as Code)
-> - Multi-region deployments supported
-> - Cross-account monitoring and security alerts
-> - View our [Roadmap](https://github.com/towardsthecloud/aws-cdk-landing-zone-roadmap) for all implemented and upcoming features
+> - ✅ **[Compliant multi-account Landing Zone](https://towardsthecloud.com/services/aws-landing-zone)**:
+>   - Provisions AWS accounts with security guardrails out of the box - 100% [CIS benchmark compliant](https://docs.aws.amazon.com/securityhub/latest/userguide/cis-aws-foundations-benchmark.html)
+>   - Secure Single Sign-On (SSO) for clean user access management
+>   - Everything is built using AWS CDK ensuring consistency, version control, and repeatable deployments
+>   - See what features are already included in our landing zone on our [public roadmap](https://github.com/towardsthecloud/aws-cdk-landing-zone-roadmap?tab=readme-ov-file#features)
+> - ✅ **Off-the-shelf compliant CDK components**: Develop secure infra quicker without reinventing the wheel
+> - ✅ **Complete CI/CD with easy rollbacks**: Deploy more frequently because of IaC safety
+> - ✅ **Quarterly checks**: Proactively receive [Cost Optimization assessments](https://towardsthecloud.com/services/aws-cost-optimization) + [Security Reviews](https://towardsthecloud.com/services/aws-security-review)
+> - ✅ **Fractional Cloud Engineer**: On-demand access to a decade of AWS Cloud experience to help you use best practices
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-> ### Upskilling and accelerating your developers
-> - They get access to our production-ready, security-hardened AWS CDK components
-> - They receive AWS best practices guidance to prevent technical debt
+> ---
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-> ### Providing support and maintenance
-> - Landing Zone gets updates and security patches
-> - Priority Slack/Teams support for infrastructure challenges
-> - Quarterly [security](https://towardsthecloud.com/services/aws-security-review) and [cost optimization](https://towardsthecloud.com/services/aws-cost-optimization) assessments to stay compliant and reduce AWS costs
+> ### What results can you expect when you partner with us:
 >
-> ## What This Means For Your Business
-> - **30% Lower TCO**: Cut Total Cost by 40% through right-sized resources while eliminating the $150K+ cost of a specialized AWS hire.
-> - **Accelerate Development**: Redirect 30% of engineering time from infrastructure to revenue-generating features with pre-built, compliant CDK components.
-> - **Compliance-Ready Infrastructure**: Meet security requirements from day one with architecture that [speeds up audit preparation by 90%](https://towardsthecloud.com/blog/aws-landing-zone-case-study-accolade) for SOC 2, HIPAA, and other security frameworks.
+> - **30% Lower AWS Bill**: Proactive quarterly reviews catch overspending before it happens [(30-60% documented savings)](https://towardsthecloud.com/services/aws-cost-optimization#case-study)
+> - **Accelerate SOC 2/HIPAA compliance**: Our Landing Zone automatically sets up security guardrails on your AWS accounts with 100% CIS compliance from day one
+> - **Easily stay compliant**: Our automated monitoring and proactive quarterly security reviews give you control so yearly audits are smooth, not stressful
+> - **Your Team Ships Faster**: Our Pre-built secure infrastructure components let your team focus on product, not AWS
+> - **Save on hiring costs**: Access expert Cloud knowledge through our [flexible retainer](https://towardsthecloud.com/pricing) instead of committing to a full-time Cloud Engineer
 >
-> All of this is included in a [fixed monthly subscription](https://towardsthecloud.com/pricing). No lock-in, no large upfront costs, just predictable monthly pricing.
+> **Proof:** Y Combinator startup Accolade's founder on how our Landing Zone [accelerated their SOC 2 certification](https://towardsthecloud.com/blog/aws-landing-zone-case-study-accolade):
 >
-> Book a free call to see how we deliver 10x AWS infrastructure value at a fraction of a Cloud Engineer's cost.
+> *"Danny's solution and AWS expertise stood out with comprehensive accelerators, documentation, and clearly articulated design principles. **We achieved a perfect security score in days, not months.**"* — Galen Simmons, CEO
 >
-> <a href="https://towardsthecloud.com/contact"><img alt="Book your free introduction call" src="https://img.shields.io/badge/book%20your%20free%20introduction%20call-success.svg?style=for-the-badge"/></a>
 > </details>
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 ## Features