Update README.md

Author: osoner

README.md

@@ -1,7 +1,7 @@
 
-<h2 align="center"> Countly Analytics </h2>
+<h1 align="center"> Countly Analytics </h1>
 
-<p align="center">
+<p align="right">
 
 [![Build Status](https://api.travis-ci.org/Countly/countly-server.png?branch=master)](https://travis-ci.org/Countly/countly-server) [![Codacy Badge](https://api.codacy.com/project/badge/Grade/98c2726f2d734697a5f1ac0d453f0a06)](https://app.codacy.com/app/ar2rsawseen/countly-server?utm_source=github.com&utm_medium=referral&utm_content=Countly/countly-server&utm_campaign=Badge_Grade_Dashboard) [![Install Countly on DigitalOcean](https://do.count.ly/button.svg?v2)](http://do.count.ly)
 
@@ -79,7 +79,7 @@ This repository includes server-side part of Countly, with following features:
 ## Built with 
 
 * **MongoDB** One of the most popular NoSQL databases
-* **Node.js** An open-source, cross-platform JavaScript runtime environment for developing a diverse variety of tools and applications
+* **Node.js** An open-source, cross-platform JavaScript runtime environment
 * **Express.js** Popular Node.js web application framework 
 * **Linux** What we love using ;-)
 
@@ -102,11 +102,13 @@ Countly is a privacy-focused and 360-degree analytics platform with several, uni
 
 ## Differences between Community Edition & Enterprise Edition
 
-* **Audience:** Community Edition is for product managers, developers and analytics enthusiasts, whereas banks, operators, healthcare companies and businesses that run the world's leading websites choose Enterprise Edition.
-* **Deployment:** Community Edition deployments are for environments where the information stored is not critical since it does not include professional assistance. You must have a qualified technician. Enterprise Edition is for corporate environments that require availability and reliability where intellectual capital is critical.
-* **Technology:** Community Edition has a number of limitations, including no corporate support for sharding, replica sets or installation.
-* **Guarantee:** Community Edition is on the bleeding edge regarding version upgrades and with no bugfix guarantee. Enterprise Edition has bugfix guarantee, immediate resolution, verified builds, on-site and automatic version upgrades.
-* **Features:** Enterprise Edition has more features compared to Community Edition, with a focus on end-to-end analytics and marketing. Additional features include but not limited to automated push notifications, advanced segmentation on raw data, user profiles, in-app purchase analytics, retention & engagement, user flows, cohorts and custom dashboards.
+* **Audience:** Community Edition is suitable for individual developers and small development houses whereas Enterprise Edition is a better fit for companies that require more advanced analytics and marketing capabilities together with ongoing support.
+* **Features:** Enterprise Edition has additional features compared to Community Edition including automated push notifications, advanced segmentation, user profiles, in-app purchase analytics, retention, user flows, behavioral cohorts and custom dashboards.
+* **Data granularity:** Community Edition stores data (only) in an aggregated format, which reduces the required storage and makes reporting incredibly fast. Enterprise Edition takes advantage of the same format but also stores individual occurrences of data points which enables more advanced capabilities such as segmentation, funnels, user profiles and behavioral cohorts to name a few.
+* **Working with raw data:** Granular data, exclusive to Enterprise Edition, enables customers to take advantage of external BI tools or work directly with MongoDB to process and report data as they need.
+* **Deployment:** Running and maintaining a Community Edition instance requires technical know-how of several technologies including Linux, Nginx, Node.js and MongoDB. Whereas an Enterprise Edition hosted or on-premise subscription includes hands on support.
+* **High availability and scalability:** Countly engineers provide active support to Enterprise Edition customers for deployment planning and realization of this plan including replica set, sharding and a load balanced deployment setup on-premises or on popular cloud environments such as Google Cloud, AWS and Azure.
+* **Service-level agreement:** Enterprise Edition subscriptions include an SLA with response and issue resolution guarantees. Community Edition users can take advantage of the community forum or GitHub to post issues.
 
 ## Installing and upgrading Countly server