⬆️ Salesforce Certified Data Cloud Consultant Practice Tests Exams Questions & Answers

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Learn about topics, such as:
- Calculated Insights;
- Data Cloud;
- Data Harmonization;
- Data Lake Object (DLO);
- Data Model Object (DMO);
- Identity Resolution;
- Marketing Cloud;
- Query API;
- Salesforce API;
- Segmentation;
- Streaming Insights;
- Unified Individual;
- Value Suggestion;
- Much More!
Questions are similar to the actual exam, without duplications (like in other courses ;-)).
The Practice Tests Exams simulate the actual exam's content, timing, and percentage required to pass the exam.
This course is not a Salesforce Certified Data Cloud Consultant Exam Dump. Some people use brain dumps or exam dumps, but that's absurd, which we don't practice.
99 unique questions.

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v1.0.0: August 6, 2025.

Launch of the course.

🙋‍♀️ & 🙋‍♂️ Contribution

We are so thankful for every contribution, which makes sure we can deliver top-notch content. Whenever you find a missing resource, broken link in a Table of Contents, the wrong answer, please submit an issue. Even better would be a Pull Request (PR).

Who this course is for:

👨‍🎓 Students preparing for the Salesforce Certified Data Cloud Consultant Exam;
👨‍🎓 Amazon Web Services (AWS) Engineers;
👨‍🎓 Azure Engineers;
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Requirements

🤩 Excitement to learn!
0️⃣ Prior knowledge is required;
✅ You can pass the Salesforce Certified Data Cloud Consultant Exam solely based on our Practice Tests Exams.

No.	Questions
1	What does the `Source Sequence` reconciliation rule do in `Identity Resolution`?
2	Cumulus Financial uses `Data Cloud` to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years. Which `Data Cloud` component allows for this?
3	How can a consultant modify attribute names to match a naming convention in Cloud File Storage targets?
4	A customer has a Master Customer table from their CRM to ingest into `Data Cloud`. The table contains a name and primary email address, along with other Personally Identifiable Information (PII). How should the fields be mapped to support `Identity Resolution`?
5	A customer wants to use the transactional data from their data warehouse in `Data Cloud`. They are only able to export the data via an `SFTP` site. How should the file be brought into `Data Cloud`?
6	Cumulus Financial is currently using `Data Cloud` and ingesting transactional data from its backend system via an `S3 Connector` in `Upsert` mode. During the initial setup six months ago, the company created a formula field in `Data Cloud` to create a custom classification. It now needs to update this formula to account for more classifications. What should the consultant keep in mind with regard to formula field updates when using the `S3 Connector`?
7	Northern Trail Outfitters wants to implement `Data Cloud` and has several use cases in mind. Which two use cases are considered a good fit for `Data Cloud`?
8	What should an organization use to stream inventory levels from an inventory management system into `Data Cloud` in a fast and scalable, near-real-time way?
9	A customer is trying to activate data from `Data Cloud` to an Amazon S3 Cloud File Storage Bucket. Which authentication type should the consultant recommend to connect to the S3 bucket from `Data Cloud`?
10	Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with `Data Cloud` and bring two years of transactional history into `Data Cloud`. What should NTO use to achieve this?
11	Cumulus Financial uses Service Cloud as its CRM and stores `Mobile Phone`, `Home Phone`, and `Work Phone` as three separate fields for its customers on the `Contact` record. The company plans to use `Data Cloud` and ingest the `Contact` object via the CRM Connector. What is the most efficient approach that a consultant should take when ingesting this data to ensure all the different phone numbers are properly mapped and available for use in activation?
12	To import campaign members into a campaign in Salesforce CRM, a user wants to export the segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in the name. What are two ways to achieve this outcome?
13	A customer is concerned that the consolidation rate displayed in the `Identity Resolution` is quite low compared to their initial estimations. Which configuration change should a consultant consider in order to increase the consolidation rate?
14	A customer has a requirement to receive a notification whenever an activation fails for a particular segment. Which feature should the consultant use to solution for this use case?
15	Which data model subject area defines the revenue or quantity for an opportunity by product family?
16	When performing segmentation or activation, which time zone is used to publish and refresh data?
17	Northern Trail Outfitters (NTO), an outdoor lifestyle clothing brand, recently started a new line of business. The new business specializes in gourmet camping food. For business reasons as well as security reasons, it's important to NTO to keep all `Data Cloud` data separated by brand. Which capability best supports NTO's desire to separate its data by brand?
18	A `Data Cloud` customer wants to adjust their `Identity Resolution` rules to increase their accuracy of matches. Rather than matching on email address, they want to review a rule that joins their CRM Contacts with their Marketing Contacts, where both use the `CRM ID` as their primary key. Which two steps should the consultant take to address this new use case?
19	Cumulus Financial created a segment called `High Investment Balance Customers`. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use. Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?
20	What does it mean to build a trust-based, first-party data asset?
21	Which two dependencies prevent a data stream from being deleted?
22	What is `Data Cloud`'s primary value to customers?
23	Which consideration related to the way `Data Cloud` ingests CRM data is true?
24	During a privacy law discussion with a customer, the customer indicates they need to honor requests for the `Right to be Forgotten`. The consultant determines that `Consent API` will solve this business need. Which two considerations should the consultant inform the customer about?
25	Which permission setting should a consultant check if the custom Salesforce CRM object is not available in New Data Stream configuration?
26	Where is `Value Suggestion` for attributes in segmentation enabled when creating the DMO?
27	Which two steps should a consultant take if a successfully configured Amazon S3 data stream fails to refresh with a `NO FILE FOUND` error message?
28	What is the result of a segmentation criteria filtering on `City \| Is Equal To \| 'San José'`?
29	Northern Trail Outfitters wants to use some of its `Marketing Cloud data` in `Data Cloud`. Which engagement channel data will require custom integration?
30	What should a user do to pause a segment activation with the intent of using that segment again?
31	Which configuration supports separate Amazon S3 buckets for data ingestion and activation?
32	Luxury Retailers created a segment targeting high value customers that it activates through `Marketing Cloud` for email communication. The company notices that the activated count is smaller than the segment count. What is a reason for this?
33	When creating a segment on an individual, what is the result of using two separate containers linked by an AND as shown below? `GoodsProduct \| Count \| At Least \| 1 Color \| Is Equal To \| red AND GoodsProduct \| Count \| At Least \| 1 PrimaryProductCategory \| Is Equal To \| shoes`
34	Cloud Kicks received a `Request to be Forgotten` by a customer. In which two ways should a consultant use `Data Cloud` to honor this request?
35	A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers. Which object should the consultant use in `Identity Resolution` to perform exact match rules on the Loyalty ID?
36	A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation are delayed by up to 24 hours. Which two areas should a consultant review to troubleshoot this issue?
37	Cumulus Financial wants to segregate Salesforce CRM Account data based on `Country` for its `Data Cloud` users. What should the consultant do to accomplish this?
38	A customer notices that their consolidation rate has recently increased. They contact the consultant to ask why. What are two likely explanations for the increase?
39	`Data Cloud` consultant recently discovered that their `Identity Resolution` process is matching individuals that share email addresses or phone numbers, but are not actually the same individual. What should the consultant do to address this issue?
40	`Data Cloud` receives a nightly file of all ecommerce transactions from the previous day. Several segments and activations depend upon `Calculated Insights` from the updated data in order to maintain accuracy in the customer's scheduled campaign messages. What should the consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations?
41	A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains a point balance for accrued hotel points and airline points within the same record. The client wants to split these point systems into two separate records for better tracking and processing. What should a consultant recommend in this scenario?
42	Which operator should a consultant use to create a segment for a birthday campaign that is evaluated daily?
43	A new user of `Data Cloud` only needs to be able to review individual rows of ingested data and validate that it has been modeled successfully to its linked Data Model Object. The user will also need to make changes if required. What is the minimum permission set needed to accommodate this use case?
44	A consultant is discussing the benefits of `Data Cloud` with a customer that has multiple disjointed data sources. Which two functional areas should the consultant highlight in relation to managing customer data?
45	Northern Trail Outfitters is using the `Marketing Cloud Starter Data Bundles` to bring `Marketing Cloud` data into `Data Cloud`. What are two of the available datasets in `Marketing Cloud Starter Data Bundles`?
46	Northern Trail Outfitters unifies individuals in its `Data Cloud` instance. Which three features can the consultant use to validate the data on a unified profile?
47	A consultant is integrating an Amazon S3 activated campaign with the customer's destination system. In order for the destination system to find the metadata about the segment, which file on the S3 will contain this information for processing?
48	Which information is provided in a `.csv` file when activating to Amazon S3?
49	Which two common use cases can be addressed with `Data Cloud`?
50	Northern Trail Outfitters (NTO) creates a `Calculated Insight` to compute recency, frequency, monetary (RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a `Marketing Cloud` activation target. Which two actions are required when configuring the activation?
51	Which data model subject area should be used for any `Organization`, `Individual`, or `Member` in the `Customer 360` data model?
52	The Salesforce CRM Connector is configured and the `Case` object data stream is set up. Subsequently, a new custom field named `Business Priority` is created on the `Case` object in Salesforce CRM. However, the new field is not available when trying to add it to the data stream. Which statement addresses the cause of this issue?
53	The marketing manager at Cloud Kicks plans to bring in corporate phone numbers for its accounts into `Data Cloud`. They plan to use a custom field with data set to Phone to store these phone numbers. Which statement is true when ingesting phone numbers?
54	What is a typical use case for `Salesforce Data Cloud`?
55	A consultant needs to create a data graph based on several DLOs, Which step should the consultant take to make this work?
56	Northern Trail Outfitters wants to create a segment with customers that have purchased in the last 24 hours. The segment data must be as up to date as possible. What should the consultant Implement when creating the segment?
57	An analyst from Cloud Kicks needs to get quick insights to determine the average sales per day during the past week. What should a consultant recommend?
58	During an implementation project, a consultant completed ingestion of all data streams for their customer. Prior to segmenting and acting on that data, which additional configuration is required?
59	Northern Trail Qutfitters wants to be able to calculate each customer's lifetime value (LTV) but also create breakdowns of the revenue sourced by website, mobile app, and retail channels. What should a consultant use to address this use case in `Data Cloud`?
60	A consultant wants to ensure that every segment managed by multiple brand teams adheres to the same set of axclusion criteria, that are updated on a monthly basis. What is the most efficient option to allow for this capability?
61	A customer needs to integrate in real time with Salesforce CRM. Which feature accomplishes this requirement?
62	A user wants to be able to create a multi-dimensional metric to identify `Unified Individual` lifetime value (LTV). Which sequence of Data Model Object (DMO) joins is necessary within the `Calculated Insight` to enable this calculation?
63	Cumulus Financial created a segment called `Multiple Investments` that contains individuals who have invested in two or more mutual funds. The company plans to send an email to this segment regarding a new mutual fund offering, and wants to personalize the email content with information about each customer's current mutual fund investments. How should the `Data Cloud` consultant configure this activation?
64	A segment fails to refresh with the error `Segment references too many data lake objects (DLOs)`. Which two troubleshooting tips should help remedy this issue?
65	An organization wants to enable users with the ability to identify and select text attributes from a picklist of options. Which `Data Cloud` feature should help with this use case?
66	A consultant is working in a customer's `Data Cloud` org and is asked to delete the existing `Identity Resolution` ruleset. Which two impacts should the consultant communicate as a result of this action?
67	Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in `Data Cloud`. In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment?
68	Which two requirements must be met for a `Calculated Insight` to appear in the segmentation canvas?
69	A customer requests that their personal data be deleted. Which action should the consultant take to accommodate this request in `Data Cloud`?
70	What does the `Ignore Empty Value` option do in `Identity Resolution`?
71	Northern Trail Outfitters (NTO) is configuring an `Identity Resolution` ruleset based on `Fuzzy Name` and `Normalized Email`. What should NTO do to ensure the best email address is activated?
72	A customer wants to create segments of users based on their `Customer Lifetime Value`. However, the source data that will be brought into `Data Cloud` does not include that key performance indicator (KPI). Which sequence of steps should the consultant follow to achieve this requirement?
73	During discovery, which feature should a consultant highlight for a customer who has multiple data sources and needs to match and reconcile data about individuals into a single unified profile?
74	Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that have purchased within the past 6 months. The consultant created a segment to meet this requirement. Now, NTO brings an additional requirement to suppress customers who have made purchases within the last week. What should the consultant use to remove the recent customers?
75	Which data stream category should be assigned to use the data for time-based operations is segmentation and `Calculated Insights`?
76	Which method should a consultant use when performing aggregations in windows of 15 minutes on data collected via the `Interaction SDK` or `Mobile SDK`?
77	A customer has a custom `Customer Email c` object related to the standard `Contact` object in Salesforce CRM. This custom object stores the email address a Contact that they want to use for activation. To which data entity is mapped?
78	Every day, Northern Trail Outfitters uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3 bucket, and files older than seven days are automatically deleted. Each file contains a timestamp in a standardized naming convention. Which two options should a consultant configure when ingesting this data stream?
79	Which solution provides an easy way to ingest `Marketing Cloud` subscriber profile attributes into `Data Cloud` on a daily basis?
80	A customer has a requirement to be able to view the last time each segment was published within their `Data Cloud` org. Which two features should the consultant recommend to best address this requirement?
81	A `Data Cloud` consultant recently added a new data source and mapped some of the data to a new custom Data Model Object (DMO) that they want to use for creating segments. However, they cannot view the newly created DMO when trying to create a new segment. What is the cause of this issue?
82	How does `Data Cloud` handle an individual's `Right to be Forgotten`?
83	A healthcare client wants to make use of `Identity Resolution`, but does not want to risk unifying profiles that may share certain Personally Identifiable Information (PII). Which matching rule criteria should a consultant recommend for the most accurate matching results?
84	A user is not seeing suggested values from newly-modeled data when building a segment. What is causing this issue?
85	A consultant is building a segment to announce a new product launch for customers that have previously purchased black pants. How should the consultant place attributes for product color and product type from the `Order Product` object to meet this criteria?
86	Cumulus Financial wants to be able to track the daily transaction volume of each of its customers in real time and send out a notification as soon as it detects volume outside a customer's normal range. What should a consultant do to accommodate this request?
87	Cumulus Financial uses `Calculated Insights` to compute the total banking value per branh for its high net worth customers. In the `Calculated Insight`, `banking value` is a metric, `branch` is a dimension, and `high net worth` is a filter. What can be included as an attribute in activation?
88	Cloud Kicks wants to be able to build a segment of customers who have visited its website within the previous 7 days. Which filter operator on the `Engagement Date` fields fits this use case?
89	Northern Trail Outfitters (NTO) owns and operates six unique brands, each with their own set of customers, transactions, and loyalty information. The marketing director wants to ensure that segments and activations from the NTO `Outlet` brand do not reference customers or transactions from the other brands. What is the most efficient approach to handle this requirement?
90	A retail customer wants to bring customer data from different sources and wants to take advantage of `Identity Resolution` so that it can be used in segmentation. On which entity should this be segmented for activation membership?
91	A consultant is reviewing a recent activation using engagement-based related attributes but is not seeing any related attributes in their payload for the majority of their segment members. Which two areas should the consultant review to help troubleshoot this issue?
92	Northern Trail Outfitters uses B2C Commerce and is exploring implementing `Data Cloud` to get a unified view of its customers and all their order transactions. What should the consultant keep in mind with regard to historical data when ingesting order data using the B2C Commerce Order Bundle?
93	A company wants to test its marketing campaigns with different target populations. What should the consultant adjust in the `Segment Canvas` interface to get different populations?
94	Cumulus Financial wants its service agents to view a display of all cases associated with a `Unified Individual` on a contract record. Which two features should a consultant consider for this use case? (Choose two.)
95	A consultant is planning the ingestion of a data stream that has profile information including a mobile phone number. To ensure that the phone number can be used for future SMS campaigns, they need to confirm the phone number field is in the proper `E164` Phone Number format. However, the phone numbers in the file appear to be in varying formats. What is the most efficient way to guarantee that the various phone number formats are standardized?
96	A consultant notices that the `Unified Individual` profile is not storing the latest email address. Which action should the consultant take to troubleshoot this issue?
97	A customer has a `Calculated Insight` about lifetime value. What does the consultant need to be aware of if the `Calculated Insight` needs to be modified?
98	Every day, Northern Trail Outfitters (NTO) uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3 bucket, and files older than 7 days are automatically deleted. Each file contains a timestamp in a standardized naming convention. What should a consultant consider when ingesting this data stream?
99	A consultant needs to publish segment data to the `Audience` DMO that can be retrieved using the Query APIs. When creating the activation target, which type of target should the consultant select?

What does the `Source Sequence` reconciliation rule do in `Identity Resolution`?

Includes data from sources where the data is most frequently occurring.
Identifies which individual records should be merged into a unified profile by setting a priority for specific data sources.
Identifies which data sources should be used in the process of reconcillation by prioritizing the most recently updated data sourc.
Sets the priority of specific data sources when building attributes in a unified profile, such as a first or last name.

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⬆️ Salesforce Certified Data Cloud Consultant Practice Tests Exams Questions & Answers

❣️ Support

👩‍💻 & 👨‍💻 Interactive Course(s)

✨ This course is unlike any Salesforce Certified Data Cloud Consultant course you will find online.

⌛️ Short and to the point; why should you take the course:

☝️ Course Updates

🙋‍♀️ & 🙋‍♂️ Contribution

Who this course is for:

Requirements

Table of Contents

What does the Source Sequence reconciliation rule do in Identity Resolution?

Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years. Which Data Cloud component allows for this?

How can a consultant modify attribute names to match a naming convention in Cloud File Storage targets?

A customer has a Master Customer table from their CRM to ingest into Data Cloud. The table contains a name and primary email address, along with other Personally Identifiable Information (PII). How should the fields be mapped to support Identity Resolution?

A customer wants to use the transactional data from their data warehouse in Data Cloud. They are only able to export the data via an SFTP site. How should the file be brought into Data Cloud?

Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind. Which two use cases are considered a good fit for Data Cloud?

What should an organization use to stream inventory levels from an inventory management system into Data Cloud in a fast and scalable, near-real-time way?

A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage Bucket. Which authentication type should the consultant recommend to connect to the S3 bucket from Data Cloud?

Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud and bring two years of transactional history into Data Cloud. What should NTO use to achieve this?

To import campaign members into a campaign in Salesforce CRM, a user wants to export the segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in the name. What are two ways to achieve this outcome?

A customer is concerned that the consolidation rate displayed in the Identity Resolution is quite low compared to their initial estimations. Which configuration change should a consultant consider in order to increase the consolidation rate?

A customer has a requirement to receive a notification whenever an activation fails for a particular segment. Which feature should the consultant use to solution for this use case?

Which data model subject area defines the revenue or quantity for an opportunity by product family?

When performing segmentation or activation, which time zone is used to publish and refresh data?

What does it mean to build a trust-based, first-party data asset?

Which two dependencies prevent a data stream from being deleted?

What is Data Cloud's primary value to customers?

Which consideration related to the way Data Cloud ingests CRM data is true?

During a privacy law discussion with a customer, the customer indicates they need to honor requests for the Right to be Forgotten. The consultant determines that Consent API will solve this business need. Which two considerations should the consultant inform the customer about?

Which permission setting should a consultant check if the custom Salesforce CRM object is not available in New Data Stream configuration?

Where is Value Suggestion for attributes in segmentation enabled when creating the DMO?

Which two steps should a consultant take if a successfully configured Amazon S3 data stream fails to refresh with a NO FILE FOUND error message?

What is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'?

Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud. Which engagement channel data will require custom integration?

What should a user do to pause a segment activation with the intent of using that segment again?

Which configuration supports separate Amazon S3 buckets for data ingestion and activation?

Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count. What is a reason for this?

When creating a segment on an individual, what is the result of using two separate containers linked by an AND as shown below? GoodsProduct | Count | At Least | 1 Color | Is Equal To | red AND GoodsProduct | Count | At Least | 1 PrimaryProductCategory | Is Equal To | shoes?

Cloud Kicks received a Request to be Forgotten by a customer. In which two ways should a consultant use Data Cloud to honor this request?

A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers. Which object should the consultant use in Identity Resolution to perform exact match rules on the Loyalty ID?

A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation are delayed by up to 24 hours. Which two areas should a consultant review to troubleshoot this issue?

Cumulus Financial wants to segregate Salesforce CRM Account data based on Country for its Data Cloud users. What should the consultant do to accomplish this?

A customer notices that their consolidation rate has recently increased. They contact the consultant to ask why. What are two likely explanations for the increase?

Data Cloud consultant recently discovered that their Identity Resolution process is matching individuals that share email addresses or phone numbers, but are not actually the same individual. What should the consultant do to address this issue?

Which operator should a consultant use to create a segment for a birthday campaign that is evaluated daily?

A new user of Data Cloud only needs to be able to review individual rows of ingested data and validate that it has been modeled successfully to its linked Data Model Object. The user will also need to make changes if required. What is the minimum permission set needed to accommodate this use case?

A consultant is discussing the benefits of Data Cloud with a customer that has multiple disjointed data sources. Which two functional areas should the consultant highlight in relation to managing customer data?

Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing Cloud data into Data Cloud. What are two of the available datasets in Marketing Cloud Starter Data Bundles?

Northern Trail Outfitters unifies individuals in its Data Cloud instance. Which three features can the consultant use to validate the data on a unified profile?

A consultant is integrating an Amazon S3 activated campaign with the customer's destination system. In order for the destination system to find the metadata about the segment, which file on the S3 will contain this information for processing?

Which information is provided in a .csv file when activating to Amazon S3?

Which two common use cases can be addressed with Data Cloud?

Which data model subject area should be used for any Organization, Individual, or Member in the Customer 360 data model?

The marketing manager at Cloud Kicks plans to bring in corporate phone numbers for its accounts into Data Cloud. They plan to use a custom field with data set to Phone to store these phone numbers. Which statement is true when ingesting phone numbers?

What is a typical use case for Salesforce Data Cloud?

A consultant needs to create a data graph based on several DLOs, Which step should the consultant take to make this work?

Northern Trail Outfitters wants to create a segment with customers that have purchased in the last 24 hours. The segment data must be as up to date as possible. What should the consultant Implement when creating the segment?

An analyst from Cloud Kicks needs to get quick insights to determine the average sales per day during the past week. What should a consultant recommend?

During an implementation project, a consultant completed ingestion of all data streams for their customer. Prior to segmenting and acting on that data, which additional configuration is required?

Northern Trail Qutfitters wants to be able to calculate each customer's lifetime value (LTV) but also create breakdowns of the revenue sourced by website, mobile app, and retail channels. What should a consultant use to address this use case in Data Cloud?

A consultant wants to ensure that every segment managed by multiple brand teams adheres to the same set of axclusion criteria, that are updated on a monthly basis. What is the most efficient option to allow for this capability?

A customer needs to integrate in real time with Salesforce CRM. Which feature accomplishes this requirement?

A user wants to be able to create a multi-dimensional metric to identify Unified Individual lifetime value (LTV). Which sequence of Data Model Object (DMO) joins is necessary within the Calculated Insight to enable this calculation?

A segment fails to refresh with the error Segment references too many data lake objects (DLOs). Which two troubleshooting tips should help remedy this issue?

An organization wants to enable users with the ability to identify and select text attributes from a picklist of options. Which Data Cloud feature should help with this use case?

A consultant is working in a customer's Data Cloud org and is asked to delete the existing Identity Resolution ruleset. Which two impacts should the consultant communicate as a result of this action?

Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud. In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment?

Which two requirements must be met for a Calculated Insight to appear in the segmentation canvas?

A customer requests that their personal data be deleted. Which action should the consultant take to accommodate this request in Data Cloud?

What does the Ignore Empty Value option do in Identity Resolution?

Northern Trail Outfitters (NTO) is configuring an Identity Resolution ruleset based on Fuzzy Name and Normalized Email. What should NTO do to ensure the best email address is activated?

A customer wants to create segments of users based on their Customer Lifetime Value. However, the source data that will be brought into Data Cloud does not include that key performance indicator (KPI). Which sequence of steps should the consultant follow to achieve this requirement?

During discovery, which feature should a consultant highlight for a customer who has multiple data sources and needs to match and reconcile data about individuals into a single unified profile?

Which data stream category should be assigned to use the data for time-based operations is segmentation and Calculated Insights?

Which method should a consultant use when performing aggregations in windows of 15 minutes on data collected via the Interaction SDK or Mobile SDK?

What does the `Source Sequence` reconciliation rule do in `Identity Resolution`?

Cumulus Financial uses `Data Cloud` to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years. Which `Data Cloud` component allows for this?

A customer has a Master Customer table from their CRM to ingest into `Data Cloud`. The table contains a name and primary email address, along with other Personally Identifiable Information (PII). How should the fields be mapped to support `Identity Resolution`?

A customer wants to use the transactional data from their data warehouse in `Data Cloud`. They are only able to export the data via an `SFTP` site. How should the file be brought into `Data Cloud`?

Northern Trail Outfitters wants to implement `Data Cloud` and has several use cases in mind. Which two use cases are considered a good fit for `Data Cloud`?

What should an organization use to stream inventory levels from an inventory management system into `Data Cloud` in a fast and scalable, near-real-time way?

A customer is trying to activate data from `Data Cloud` to an Amazon S3 Cloud File Storage Bucket. Which authentication type should the consultant recommend to connect to the S3 bucket from `Data Cloud`?

Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with `Data Cloud` and bring two years of transactional history into `Data Cloud`. What should NTO use to achieve this?

A customer is concerned that the consolidation rate displayed in the `Identity Resolution` is quite low compared to their initial estimations. Which configuration change should a consultant consider in order to increase the consolidation rate?

What is `Data Cloud`'s primary value to customers?

Which consideration related to the way `Data Cloud` ingests CRM data is true?

During a privacy law discussion with a customer, the customer indicates they need to honor requests for the `Right to be Forgotten`. The consultant determines that `Consent API` will solve this business need. Which two considerations should the consultant inform the customer about?

Where is `Value Suggestion` for attributes in segmentation enabled when creating the DMO?

Which two steps should a consultant take if a successfully configured Amazon S3 data stream fails to refresh with a `NO FILE FOUND` error message?

What is the result of a segmentation criteria filtering on `City | Is Equal To | 'San José'`?

Northern Trail Outfitters wants to use some of its `Marketing Cloud data` in `Data Cloud`. Which engagement channel data will require custom integration?

Luxury Retailers created a segment targeting high value customers that it activates through `Marketing Cloud` for email communication. The company notices that the activated count is smaller than the segment count. What is a reason for this?

When creating a segment on an individual, what is the result of using two separate containers linked by an AND as shown below? `GoodsProduct | Count | At Least | 1 Color | Is Equal To | red AND GoodsProduct | Count | At Least | 1 PrimaryProductCategory | Is Equal To | shoes`?

Cloud Kicks received a `Request to be Forgotten` by a customer. In which two ways should a consultant use `Data Cloud` to honor this request?

A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers. Which object should the consultant use in `Identity Resolution` to perform exact match rules on the Loyalty ID?

Cumulus Financial wants to segregate Salesforce CRM Account data based on `Country` for its `Data Cloud` users. What should the consultant do to accomplish this?

`Data Cloud` consultant recently discovered that their `Identity Resolution` process is matching individuals that share email addresses or phone numbers, but are not actually the same individual. What should the consultant do to address this issue?

A consultant is discussing the benefits of `Data Cloud` with a customer that has multiple disjointed data sources. Which two functional areas should the consultant highlight in relation to managing customer data?

Northern Trail Outfitters is using the `Marketing Cloud Starter Data Bundles` to bring `Marketing Cloud` data into `Data Cloud`. What are two of the available datasets in `Marketing Cloud Starter Data Bundles`?

Northern Trail Outfitters unifies individuals in its `Data Cloud` instance. Which three features can the consultant use to validate the data on a unified profile?

Which information is provided in a `.csv` file when activating to Amazon S3?

Which two common use cases can be addressed with `Data Cloud`?

Which data model subject area should be used for any `Organization`, `Individual`, or `Member` in the `Customer 360` data model?

The marketing manager at Cloud Kicks plans to bring in corporate phone numbers for its accounts into `Data Cloud`. They plan to use a custom field with data set to Phone to store these phone numbers. Which statement is true when ingesting phone numbers?

What is a typical use case for `Salesforce Data Cloud`?

Northern Trail Qutfitters wants to be able to calculate each customer's lifetime value (LTV) but also create breakdowns of the revenue sourced by website, mobile app, and retail channels. What should a consultant use to address this use case in `Data Cloud`?

A user wants to be able to create a multi-dimensional metric to identify `Unified Individual` lifetime value (LTV). Which sequence of Data Model Object (DMO) joins is necessary within the `Calculated Insight` to enable this calculation?

A segment fails to refresh with the error `Segment references too many data lake objects (DLOs)`. Which two troubleshooting tips should help remedy this issue?

An organization wants to enable users with the ability to identify and select text attributes from a picklist of options. Which `Data Cloud` feature should help with this use case?

A consultant is working in a customer's `Data Cloud` org and is asked to delete the existing `Identity Resolution` ruleset. Which two impacts should the consultant communicate as a result of this action?

Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in `Data Cloud`. In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment?

Which two requirements must be met for a `Calculated Insight` to appear in the segmentation canvas?

A customer requests that their personal data be deleted. Which action should the consultant take to accommodate this request in `Data Cloud`?

What does the `Ignore Empty Value` option do in `Identity Resolution`?

Northern Trail Outfitters (NTO) is configuring an `Identity Resolution` ruleset based on `Fuzzy Name` and `Normalized Email`. What should NTO do to ensure the best email address is activated?

A customer wants to create segments of users based on their `Customer Lifetime Value`. However, the source data that will be brought into `Data Cloud` does not include that key performance indicator (KPI). Which sequence of steps should the consultant follow to achieve this requirement?

Which data stream category should be assigned to use the data for time-based operations is segmentation and `Calculated Insights`?

Which method should a consultant use when performing aggregations in windows of 15 minutes on data collected via the `Interaction SDK` or `Mobile SDK`?

A customer has a custom `Customer Email c` object related to the standard `Contact` object in Salesforce CRM. This custom object stores the email address a Contact that they want to use for activation. To which data entity is mapped?

Which solution provides an easy way to ingest `Marketing Cloud` subscriber profile attributes into `Data Cloud` on a daily basis?

A customer has a requirement to be able to view the last time each segment was published within their `Data Cloud` org. Which two features should the consultant recommend to best address this requirement?

A `Data Cloud` consultant recently added a new data source and mapped some of the data to a new custom Data Model Object (DMO) that they want to use for creating segments. However, they cannot view the newly created DMO when trying to create a new segment. What is the cause of this issue?

How does `Data Cloud` handle an individual's `Right to be Forgotten`?

A healthcare client wants to make use of `Identity Resolution`, but does not want to risk unifying profiles that may share certain Personally Identifiable Information (PII). Which matching rule criteria should a consultant recommend for the most accurate matching results?

A consultant is building a segment to announce a new product launch for customers that have previously purchased black pants. How should the consultant place attributes for product color and product type from the `Order Product` object to meet this criteria?

Cumulus Financial uses `Calculated Insights` to compute the total banking value per branh for its high net worth customers. In the `Calculated Insight`, `banking value` is a metric, `branch` is a dimension, and `high net worth` is a filter. What can be included as an attribute in activation?

Cloud Kicks wants to be able to build a segment of customers who have visited its website within the previous 7 days. Which filter operator on the `Engagement Date` fields fits this use case?

A retail customer wants to bring customer data from different sources and wants to take advantage of `Identity Resolution` so that it can be used in segmentation. On which entity should this be segmented for activation membership?

Northern Trail Outfitters uses B2C Commerce and is exploring implementing `Data Cloud` to get a unified view of its customers and all their order transactions. What should the consultant keep in mind with regard to historical data when ingesting order data using the B2C Commerce Order Bundle?

A company wants to test its marketing campaigns with different target populations. What should the consultant adjust in the `Segment Canvas` interface to get different populations?

Cumulus Financial wants its service agents to view a display of all cases associated with a `Unified Individual` on a contract record. Which two features should a consultant consider for this use case? (Choose two.)

A consultant notices that the `Unified Individual` profile is not storing the latest email address. Which action should the consultant take to troubleshoot this issue?

A customer has a `Calculated Insight` about lifetime value. What does the consultant need to be aware of if the `Calculated Insight` needs to be modified?

A consultant needs to publish segment data to the `Audience` DMO that can be retrieved using the Query APIs. When creating the activation target, which type of target should the consultant select?

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