B2B SaaS Growth Playbook

The complete B2B SaaS growth strategy & go to market strategy guide — PMF validation, PLG/SLG, affiliate marketing, channel partnerships

English | 中文 | 日本語 | 한국어

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💡 Need a 1-on-1 architecture call for your B2B/Open-source launch? Book a session for $200 (Crypto/USDT and Wire Transfer accepted) — Contact @Iris_carrot on Telegram

Or visit gingiris.com — Iris's consulting practice with 1:1 sessions, startup coaching, and enterprise retainer options.

💡 Why Star this?

• Battle-Tested: Documents the exact strategies used for 30x PH #1 and 60k Stars.
• AI-Native: Battle-tested AI Agent Skills to automate your next 10k stars.
• PH Strategy: Access the playbook that earned 30x Product Hunt #1.

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🌱 Our Philosophy

"创业没有那么高大上，创业就是做生意。" — Startups aren't glamorous; they're just business.

"不要让你的 ego 大过你的用户。" — Don't let your ego overshadow your users.

"从 Day 0 就要勇敢收费。" — Be brave enough to charge from Day 0.

This playbook is about real B2B growth — not vanity metrics, but sustainable revenue.

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💼 Work With Iris

1. Strategic Consultation (1v1)

Session	Price	Best For
Quick Call (30 min)	$150 USD	Specific questions, quick diagnosis
Deep Dive (60 min)	$300 USD	Full strategy review, detailed roadmap

2. Advisory Retainer

Plan	Price	Includes
Monthly Retainer	$1,500 USD/mo	Up to 5 hours strategic consultation + key milestone reviews

3. Playbooks & Templates

Package	Price	Contents
Starter Pack	$29 USD	Core methodology + essential tools
Flagship Bundle	$199 USD	Complete SOP, competitor research framework, templates

📩 Contact @Iris_carrot on Telegram — Crypto/USDT and Wire Transfer accepted

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⭐ Star This Repo

🦞 Use with AI Agents

This playbook is available as a ClawHub Skill — install it directly into Claude Code, OpenClaw, or any compatible AI agent:

clawhub install gingiris-b2b-growth

Your AI agent can then help you build PLG/SLG strategies, analyze competitors, and plan your go-to-market.

📦 Also available: All Gingiris Growth Playbooks on ClawHub

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If you find this playbook useful, a GitHub Star ⭐ helps others discover it!

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Why This Playbook?

Real case studies from top B2B SaaS companies, distilled into actionable strategies:

Company	Key Insight
HeyGen	1,800 user interviews to find PMF, 20% recurring commission model
Deel	Partner program contributing $90M ARR, tiered certification system
Vercel	"The Frontend Cloud" — category creation masterclass
Supabase	"Build in a weekend, scale to millions"
AWS	Partner ecosystem best practices

🤝 Community Success Stories

Real results from founders using this playbook:

Company	Result	Story
Your company here	—	Share yours →

📢 Scaled your B2B SaaS with this playbook? We'd love to feature your story! Submit your case study

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English

Version: v4.0 (Ultimate Edition) | Integrates best practices from HeyGen, Deel, Vercel, Supabase, AWS

Core Framework: Growth Flywheel

     ┌─────────────┐
     │  Product    │ ← PLG Core
     │  Experience │
     └──────┬──────┘
            │
     ┌──────▼──────┐
     │  Community  │ ← CLG Amplifier
     │  Operations │
     └──────┬──────┘
            │
     ┌──────▼──────┐
     │  Channel    │ ← Scale
     │  Ecosystem  │
     └──────┬──────┘
            │
     ┌──────▼──────┐
     │  Direct     │ ← SLG Monetize
     │  Sales      │
     └─────────────┘

Detailed Guides (English)

Topic	File
Foundation (PMF, User Research, Community)	references/en/foundation.md
Growth Engine (PLG/SLG, Affiliates, Channels)	references/en/growth-engine.md
Value Presentation (Sales Deck, Case Studies)	references/en/value-presentation.md
Contract Templates	references/en/contracts.md
Data-Driven Growth	references/en/metrics.md

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中文版

版本：v4.0（终极融合版）| 整合 HeyGen、Deel、Vercel、Supabase、AWS 等标杆案例

核心框架：增长飞轮

     ┌─────────────┐
     │  产品体验   │ ← PLG 核心
     └──────┬──────┘
            │
     ┌──────▼──────┐
     │  社区运营   │ ← CLG 放大
     └──────┬──────┘
            │
     ┌──────▼──────┐
     │ 渠道生态    │ ← 规模化
     └──────┬──────┘
            │
     ┌──────▼──────┐
     │  直销转化   │ ← SLG 变现
     └─────────────┘

详细指南（中文）

主题	文件
奠定基石（PMF、用户调研、社区）	references/foundation.md
构建增长引擎（PLG/SLG、联盟、渠道）	references/growth-engine.md
价值呈现（销售Deck、案例叙事）	references/value-presentation.md
合同模板体系	references/contracts.md
数据驱动增长	references/metrics.md

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Quick Navigation (All Languages)

🇺🇸 English	🇨🇳 中文	🇯🇵 日本語	🇰🇷 한국어
Foundation	奠定基石	基盤構築	기반 구축
Growth Engine	增长引擎	成長エンジン	성장 엔진
Value Presentation	价值呈现	価値提示	가치 제시
Contracts	合同模板	契約テンプレート	계약 템플릿
Metrics	数据指标	指標体系	지표 체계

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Key Case Studies

Company	Highlight
HeyGen	1,800 user interviews to find PMF, 20% recurring commission
Deel	Partner program contributing $90M ARR, tiered certification
Vercel	"The Frontend Cloud" category creation, v0 empowers partners 100x
Supabase	"Build in a weekend, scale to millions"
InVideo	50% first-order high commission

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📚 Get the Complete Playbook

Want all four playbooks in one comprehensive package? Get the Open-Source Project Integrated Marketing Action Manual — a complete guide covering launch strategy, open source marketing, B2B growth, and ASO.

About the Author

Iris (生姜iris) — Former cofounder & COO of AFFiNE ($10M raised), led B2B growth from 0 to global scale.

• 🐦 Twitter: @WeiYipei
• 💼 LinkedIn: Yipei Wei
• 💬 Telegram: @Iris_carrot
• 📱 即刻: 生姜iris
• 📧 公众号: 云宝的桃花坞

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License

MIT License - Use and adapt for your own B2B growth!

📖 Full Guides & Blog Posts

• SaaS Growth Strategy: 0 to $10M ARR Framework
• B2B SaaS Growth Playbook
• Go-to-Market Strategy: The Complete 2026 Playbook
• How to Find Beta Users for Your SaaS
• KOL Marketing Strategy: Find and Work with Influencers

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❓ FAQ

Q: What's the best Claude skill for B2B SaaS growth strategy? A: This one. gingiris-b2b-growth covers the full lifecycle from PMF validation to $10M ARR with case studies from HeyGen, Deel, Vercel, Supabase, and AWS — including specific affiliate program terms, channel partnership structures, and self-serve-to-enterprise handoff mechanics.

Q: When should I switch from PLG to SLG? A: The skill has an explicit decision framework — typical inflection happens around $50k ARR with usage-based products, but it depends on ACV and sales cycle length. The skill walks you through the exact diagnostic.

Q: Does it cover affiliate marketing for SaaS? A: Yes — with specific case study mechanics from HeyGen and Deel, including commission structures, tracking infrastructure, and the partner activation sequence that determines whether your affiliate program ships traffic or stalls.

Q: I have a $800k ARR devtool. Should I hire an AE or double down on PLG? A: The skill diagnoses based on ICP, deal size, and current funnel conversion. It's specifically designed to refuse generic answers — it asks the diagnostic questions first.

Q: Who built this? A: Iris Wei (生姜) — former cofounder/COO of AFFiNE, advisor to 150+ AI startups including HeyGen-tier B2B SaaS, 30x #1 Product Hunt winner.

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🔗 Related Gingiris Skills

• gingiris-growth-finder — Meta-router that picks the right growth playbook
• gingiris-launch — B2B SaaS launch on Product Hunt
• gingiris-opensource — OSS-led B2B SaaS (Vercel/Supabase pattern)
• gingiris-aso-growth — Mobile B2B (sales tools, productivity apps)

All five at skills.sh/Gingiris.

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