This project analyzes data on 16,000 video games released between 1980 and 2016 to guide advertising strategy for 2017. The analysis recommends prioritizing PlayStation 4 games due to their strong global sales, with additional focus on Action and Role-Playing genres for maximum profitability. Insights into platform popularity, regional preferences, and the influence of critic scores informed the strategy to optimize marketing efforts and revenue.
👩🏽💻 Data Science 🕵🏽♀️ Exploratory Data Analysis 📈 Statistical Data Analysis 🐍 Basic Python
- This project uses pandas, matplotlib, numpy, and scipy. It requires python 3.9.6.