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vmadhusudanan merged 4 commits into from
Sep 5, 2025
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Update email-campaign-test.mdx #2823

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edb2014
Update email-campaign-test.mdx
vmadhusudanan Apr 2, 2025
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Update email-campaign-test.mdx
vmadhusudanan Apr 2, 2025
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Update docs/guides/email-campaign-test.mdx
vmadhusudanan Apr 2, 2025
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Merge branch 'main' into vmadhusudanan-patch-8
vmadhusudanan Sep 5, 2025
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4 changes: 2 additions & 2 deletions docs/guides/email-campaign-test.mdx
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Expand Up @@ -7,9 +7,9 @@ last_update:
date: 2025-07-23
---



A/B Testing an email campaign and getting experiment results on downstream product metrics (in addition to top level email interaction metrics), is a common use case for Statsig customers. Email marketing tools often have native A/B testing capabilities, but are limited to measuring email open rates or link click rates.
Note: these generic patterns can be used across almost any email marketing tool (Braze, Customer.io, Sendgrid and Salesforce Marketing Cloud). In some cases, we have more specific integrations that simplify this workflow like with [Customer.io](https://docs.statsig.com/guides/customer-io-email-abtest/).


Two common patterns used on Statsig are

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