Merge pull request #2397 from uswds/kf-mission-vision-updates

USWDS-Site - About: Update vision, mission, polestar

pages/about/overview.md

@@ -5,18 +5,22 @@ redirect_from:
 - /about/history/
 layout: styleguide
 category: About
-lead: Here, you will find the latest news and information about the U.S. Web Design System. Read our latest release notes and learn about our impact in the government and how we conduct user research to continuously improve our product and process.
+lead: Learn about the mission and vision of the U.S. Web Design System, plus a little about our history.
 ---
 
+{:.margin-top-4}
+## Our mission
+Shaping the future of government digital services.
+
 ## Our vision
-We envision empowered agency digital teams who share solutions and use effective human-centered design practices.
+Empowered and supported digital service teams. Familiar and easy-to-use digital services.
 
 {:.margin-top-4}
-## Our mission
-USWDS is a design system for the federal government. We make it easier to build accessible, mobile-friendly government websites.
+## Our polestar
+We help government teams align, design, and keep their websites and services up to date.
 
 {:.margin-top-4}
-## History
-USWDS was created by a collaborative team at [18F](https://18f.gsa.gov/) and the [U.S. Digital Service](https://www.usds.gov/) in 2015, under the guidance of an advisory board of talented, experienced government workers in the Consumer Financial Protection Bureau, Food and Drug Administration, Department of Veterans Affairs, Social Security Administration, Department of Education, Internal Revenue Service, and GSA.
+## Our history
+USWDS was created by a collaborative team at [18F](https://18f.gsa.gov/) and the [U.S. Digital Service](https://www.usds.gov/) in 2015, under the guidance of an advisory board of talented, experienced government staff in the Consumer Financial Protection Bureau, Food and Drug Administration, Department of Veterans Affairs, Social Security Administration, Department of Education, Internal Revenue Service, and GSA.
 
-USWDS is a project of GSA’s [Technology Transformation Services](https://www.gsa.gov/about-us/organization/federal-acquisition-service/technology-transformation-services), maintained by the Office of Solutions. Read about the [initial process](https://18f.gsa.gov/2015/09/28/web-design-standards/) as well as [where we’ve been and where we’re going](https://designsystem.digital.gov/whats-new/updates/2017/12/20/2017-where-weve-been-where-were-going/).
+USWDS is a product of GSA’s [Technology Transformation Services](https://www.gsa.gov/about-us/organization/federal-acquisition-service/technology-transformation-services), maintained by the Office of Solutions. Read about the [initial process](https://18f.gsa.gov/2015/09/28/web-design-standards/) and learn [where we’ve been and where we’re going](https://youtu.be/rl5hgoOK22o).

pages/about/website-policies-and-notices.md

@@ -182,6 +182,6 @@ Federal agencies are required to provide the following links to agency-level inf
 
 -   [Privacy policy and program](https://www.gsa.gov/privacy)
 
--   [Small business events and contacts](https://www.gsa.gov/small-business/small-business-resources/osdbu-events-and-contacts)
+-   [Small business events and contacts](https://www.gsa.gov/small-business/small-business-resources/osdbu-events)
 
 Reviewed/Updated: October 2021